Maximize Your Marketing Efforts With the “2-Step” Free Offer Method

Advertising is hard enough, but trying to close a sale in a short ad is very ineffective. This is why you should offer something for free in your ad, and then follow-up on your prospects later for the sale.You can generate a lead, and market directly to this customer over and over again until they purchase your product. This is a very effective way of marketing your products especially if you don’t have a lot of money to invest in advertising.When mentioning your free offer in your ad, you want to give them an offer that they can’t refuse. Your prospects are looking for something that can help them achieve a particular goal or solve a certain problem. So it’s best to create a free report or free sample of your product that you can give to them to try out.For example, if you’re a real estate agent, you could offer a free report on great tips someone should know before buying their first home. If you’re a doctor, you could offer a free report on how to improve your overall health all by yourself. If you’re a baker, you could offer a free sample of bread or a cupcake. The ideas are limitless and you want to make your free offer in-tune with your business.The free report method is great because you give yourself the opportunity to follow-up on a prospect multiple times before they make their purchasing decision. And when they make that decision, you’ll be first in their mind because you consistently followed-up on them and offered them great information.The free report method is also called the “2-step” method. This is a 2-step process because you are first generating a lead, then then second – providing the requested information. This method is more effective than just advertising your products and services because it is easier to generate a lead than it is to sell a product. You don’t have to persuade anyone to buy anything.When advertising, you always want to get the contact information from your prospects so you can follow-up on them in the future. To get the most from your 2-step process, you have to keep it simple.The purpose of the 2-step method is to generate a huge number of leads that you will market to with your follow-up information. But in order to get this huge number of leads, you first have to sell them on responding to your ad. You can do this with these 3 simple tips:1) Have a logical reason for responding to your ad2) Have multiple ways to respond3) Including what’s in it for them when they respond to your adIf you can include a logical reason for responding to your ad, then your conversion rate will skyrocket big time. Having multiple means of responding is important because not everyone wants to respond by phone. So include mailing, fax, or even your website address if you have one. And finally, including what’s in it for them when they respond.All prospects want to know “what’s in it for me” – so you have to let them know. This also goes back to the first point above for having a logical reason to respond – so don’t skimp on this step.This is how you should be acquiring your leads when you advertise. And it’s easy to track your results. If you get a lot of leads, you can roll out with this 2-step campaign over and over again, bringing you endless profits in the future. Be sure to start implementing this proven way of advertising right now.

Some of the Most Powerful Yet Underutilized Online Marketing Tools

With the onset of the various online marketing tools or programs that are available for every individual or businesses for use, percentage of usage is shown to be directly related with the popularity of the programs.

Recent online studies have shown that aside from the previously noted fact, there are marketing tools which are still underutilized but surprisingly, may give a major plus factor to an individual or a business’ aim of spiking up sales.

To start up, let us discuss the unseen benefits of employing the aid of iPhone Apps That Support Purchasing. Experts found out that only 35% of online marketers use the wonderful marketing features of this tool. More and more people are becoming mobile and it is also concluded that around 81% of shoppers would typically browse through their smart phones and mobile devices while lingering on the shopping malls. These types of buyers no longer accept on-site or on-store promotions, offers or coupons, including the traditional push offers. Thus, it might be a good idea to take advantage of this recent trend.

The simple button created and employed by the leading social networking site Facebook is also on the list, the “Like” button. What does this mini button have to do with success in online marketing and why is it considered an online effective marketing tool? Embedding the “like” button in a website has noted to be a very effective online marketing tool in boosting sales of businesses that already maximized the use of it. To explain in the simplest way, the “like” button has the same purpose of enabling customer review of a business, the product or the service. In literal terms, it may also denote market acceptance, a general impression or rating obtained by the business from its customers. At times, the like button can be an implicit recommendation button by the previously satisfied clients.

Chat and live customer support is the next marketing tool which had fairly gained its share of success but not of fame. Basically, when a customer has some concerns that need to be addressed especially when it’s a problem or an urgent query, he/ she definitely won’t be pleased on waiting for a mail feedback that might take weeks to arrive, a call that might be put on cue, and an e-mail for an instance. Hence, the best tool in such instance is the use of live customer support or direct customer chat. Aside from hastily addressing an urgent concern and a useful aid to maintain excellent customer service, it is also best to revert back to a customer and use such as an online marketing tool, that is, the business’ online representatives may use these programs to directly promote and sell a product or service to a person. Numerous online sales transactions were already consummated using this wonderful online marketing tool.

Previously cited online marketing tools are just but a few of the vast useful programs suitable for even the most extraneous online marketing program.

Direct Response Marketing And How To Apply It To Your Business

You probably spend a lot of time trying to market your business only to realize that sales are slowly dripping in, and that your back is against the wall. If you want to make more money, you have to do things that are a big unconventional. Now when I say “unconventional,” I don’t mean anything illegal. I’m just talking about a brand new way to market your business that you’ve probably never heard of before.So what is this “new” technique that I would like to introduce to you? This technique and form of marketing is called “direct response marketing.” With direct response, your sole objective is to create an ad, and have it work immediately, or have it not work at all. Trust me, direct response is the way to go.The next time you run an ad, ask yourself, “Would I respond to this kind of ad?” You want to ask yourself this question because essentially it could be the difference between having an ad that works, and having an ad that only wastes money for you. So the choice between this option and any kind of advertising should be simple.For one, you should direct response marketing over all forms of marketing. This includes brand building, cold calling, and a few other techniques that are so ineffective that I won’t even list them in this article. To make your advertising work, you have to do a few things that will cause people to respond.The first thing that you can do is to start marketing to your existing customers. These people are a gold mine for you. Instead of trying to find new leads and prospects to sell to, spend your time on the people who know you and like you the best. Your current customers will spend a lot of money with you if you treat them right and start marketing your products and services to these people.You want to focus on getting new customers also, which is why you want to put your marketing campaigns on autopilot. Heck, you can even hire someone to run the campaign for you. This would certainly free up a lot of your time and energies, and will be able to focus more of your time on marketing your business.Marketing is something that should be looked upon as something that is long lasting, and should be doing something on a daily basis. This way you can stay on top of the marketplace, see what’s changing, and learn how to adapt to the internet as it changes on a daily basis.If you’re not seeing your sales and leads growing on a daily basis, then it’s time to change something. Sometimes change is good, and when it comes to revamping a marketing strategy because it’s not working, sometimes you have to do this also. Besides… isn’t the whole reason you’re in business is to make a profit? So keep that in mind.Focus on getting your business right and the rest will follow. Hopefully you’ll use these tips to improve your sales and profits today.