In Direct Sales – Get Yourself a Herd

Get yourself a herd.

- Dan Kennedy

You offer products and services that you believe are the best in your industry. There are tens, hundreds, maybe even thousands of people who have used your products and services and believe, just like you do, that what you’re offering is the best to be found. This is your herd. And others – your prospects – will follow once they see that your herd exists.

-Mark Joyner

Two of the strongest voices in marketing today – one in Direct Response, the other in Internet Marketing, both have the notion that people think in packs.

And they’re absolutely right. The “herd mentality” as it’s called has been documented and edified throughout modern history. But how do you create a herd? How do you find your herd?

Go out and start building it – then tell people it exists.

Simple, but not always easy. In direct sales, we can use expos, fairs and other community events to create interest in our products, but it’s the stories behind those products that create herds. Testimonials and success stores that are documented go a long way to preparing your new herd (prospects) to join your existing herd.

If your brand new to a company, use stories from other consultants. “Facts tell, but stories sell” is a common quote in the sales industry, and it’s true. Stories allow your customers to relate to the product, develop a need for the product, and eventually make what I call an affirmative buying decision.

If your product is appropriate, offer free samples in exchange for testimonials. Document the effects. Use video whenever possible, because you can always add it to your website at a later date.

If you’ve been with your company for a while, you should be developing a litany of customer comments, testimonials and praises for your product as well as yourself. It’s important to reinforce yourself in the client’s mind as the authority on your product and your market. In Mark Joyner’s Book Mind Control Marketing, Mark suggests: “If a command comes from the mouth of an authority we recognize, we tend to obey”.

Words to live by in Direct Sales. The more you position yourself as an authority on your product and your market, the more convinced your prospects will feel that they are making the best choice for themselves. This is especially true when you couch your presentation in a method that has their best interests at heart.

It’s one of the biggest reasons why home parties are so popular. Hosts (the authority) invite friends to meet a professional in the comfort of their home. The consultant has a perceived authority because the host trusts the consultant enough to invite them into their home. The” herd” grows when the guests book their own parties and continue the cycle. By booking more parties, the consultant increases their demand as well as their authority. More people see the consultant as an expert, which again increases authority. This is part of the reason why direct sales consultants generally have a more difficult time in their first few months of business. It takes time for most people to establish authority and expertise in any subject area.

Once you’ve developed the makings of a herd, let people know about it – and reward your herd for spreading the word. The cost for referral gifts is minimal compared to the tremendous amount of good will and repeat business generated.

How to Become a 5 Star Restaurant Chef

Here’s why; as a five-star restaurant chef, you will be able to work closely with other chefs from around the world and learn new techniques from them every day. You will have access to some of the best ingredients that money can buy, and finally, as a five-star restaurant chef, your dishes will be guaranteed for success because every detail has been perfected beforehand.

What does it take to become a five-star rated chef? Here are a few tips.

Be professional
Professionalism is one of the most important traits of a five-star restaurant chef. It means that they need to be polite, punctual, and adaptable. If you aren’t, then your customers will not take you seriously which could lead to failure for both yourself and your establishment. There’s no doubt about it, being professional is key if you want people to see how good a job you do cooking up delicious dishes every night at the cafe or during the day shift at an upscale bistro (or whatever type of place you work in).

Being professional will also be evident in the way you treat your fellow staff members and how you present yourself. You must know the right way to dress and maintain good hygiene, as well as the correct etiquette. If your customers see that other people in your workplace are not acting professionally, then they will expect a low standard from you too.

When cooking dishes for a five-star restaurant, there is no room for mistakes or imperfections; everything has to be done perfectly. There’s going to be pressure when working at this level but if you have an eye for detail and can focus on getting things just right, then being a five-star chef could be perfect for you. Start out by learning some basic skills such as knife work before building these into more complex techniques which can later help you towards creating amazing opportunities for yourself in terms of career progression.

Working as a five-star chef will require you to be an extremely hard worker, however if this is something that interests you then it could make for the perfect role. Make sure your CV stands out and gets noticed by showing initiative in your previous roles and how this can impact on working at such a high standard of cooking. If you prove yourself to be capable enough then there are opportunities available for those who want them which could lead onto becoming one of the most successful chefs around.

Cook with passion
Every chef should have a passion for cooking, it is their job after all. If you do not have a passion for cooking, then you are unlikely to be able to put the extra effort in that will make your dishes really stand out from everyone else’s. Passion can help lead onto innovation which means being creative with food and thinking outside of the box. Be original, experiment with different ingredients and don’t be afraid to try something new or unusual at least once just so you know whether or not it works. Don’t let this scare you either as working hard usually pays off eventually; think about how many times Michelin star restaurants have gained another one by improving on their old menu items over time. If they didn’t believe these changes would work then they wouldn’t bother doing it in the first place.

Stay current on the latest trends in food and cooking techniques
Trends in the world of culinary arts are changing every day. Some of the internet’s biggest foodies and bloggers are constantly testing out new recipes that will soon become mainstream, but you don’t have to wait until then to try something they discovered. By staying up-to-date with what people on social media are saying about food, cooking techniques or even restaurants around your city, is a great way to know whether or not it’s worth trying these out yourself.

Keep your knives sharpened, clean, and sanitized
Your tools are your most important asset as a chef, and hence it’s important to maintain them. Keeping your knives sharpened is one of the best ways you can ensure they stay effective in cutting ingredients for cooking. If it becomes dull, not only will you have a harder time using it but also risk injury when attempting to slice something with an unsharpened knife. It is important to buy quality knives if you wish to become a five-star restaurant chef because sharp knives are essential in order to prepare food well and avoid injuries when working with kitchen utensils. Keeping your tools in good condition will also improve efficiency when cooking delicious dishes that will impress customers.

Use fresh ingredients when you can to create dishes that are delicious and healthy
Creativity is a prerequisite to becoming a good chef. In order to create beautiful tasting and attractive dishes, a chef needs to use only the freshest of ingredients. Fresh ingredients help to bring out the flavor in meals, making them even more appetizing for diners.

Listen to what your customers want so they will come back again
If you don’t listen to your customers’ needs and wants, then they will go somewhere else where they can get what they want. The customer is the most important person in your restaurant, and hence, it’s the responsibility of each staff member to listen and understand their needs. It is up to you as a restaurant owner or chef, what type of experience that you want your customers to have when they come in for food. By understanding what your customer wants, you can make sure every visit will be satisfying.

Restaurants are like any other business; if no one is returning then there isn’t much point in having it open for hours. If the service at restaurants becomes poor because employees don’t care about their jobs or take them too seriously, this reflects badly on the company so it might not last long unless changes are made quickly.

Becoming a five-star restaurant chef wearing a fancy monogrammed chef coat can have many benefits, including being able to choose your own hours and work the kind of schedule you want. You also find yourself cooking for people who appreciate high quality food and getting paid well in return. Another benefit is having interesting conversations with other chefs all over the world about new recipes or techniques they love using when making dishes. If this sounds like something that interests you, then perhaps it’s time to start learning how to become a five-star restaurant chef today.

Maximize Your Marketing Efforts With the “2-Step” Free Offer Method

Advertising is hard enough, but trying to close a sale in a short ad is very ineffective. This is why you should offer something for free in your ad, and then follow-up on your prospects later for the sale.You can generate a lead, and market directly to this customer over and over again until they purchase your product. This is a very effective way of marketing your products especially if you don’t have a lot of money to invest in advertising.When mentioning your free offer in your ad, you want to give them an offer that they can’t refuse. Your prospects are looking for something that can help them achieve a particular goal or solve a certain problem. So it’s best to create a free report or free sample of your product that you can give to them to try out.For example, if you’re a real estate agent, you could offer a free report on great tips someone should know before buying their first home. If you’re a doctor, you could offer a free report on how to improve your overall health all by yourself. If you’re a baker, you could offer a free sample of bread or a cupcake. The ideas are limitless and you want to make your free offer in-tune with your business.The free report method is great because you give yourself the opportunity to follow-up on a prospect multiple times before they make their purchasing decision. And when they make that decision, you’ll be first in their mind because you consistently followed-up on them and offered them great information.The free report method is also called the “2-step” method. This is a 2-step process because you are first generating a lead, then then second – providing the requested information. This method is more effective than just advertising your products and services because it is easier to generate a lead than it is to sell a product. You don’t have to persuade anyone to buy anything.When advertising, you always want to get the contact information from your prospects so you can follow-up on them in the future. To get the most from your 2-step process, you have to keep it simple.The purpose of the 2-step method is to generate a huge number of leads that you will market to with your follow-up information. But in order to get this huge number of leads, you first have to sell them on responding to your ad. You can do this with these 3 simple tips:1) Have a logical reason for responding to your ad2) Have multiple ways to respond3) Including what’s in it for them when they respond to your adIf you can include a logical reason for responding to your ad, then your conversion rate will skyrocket big time. Having multiple means of responding is important because not everyone wants to respond by phone. So include mailing, fax, or even your website address if you have one. And finally, including what’s in it for them when they respond.All prospects want to know “what’s in it for me” – so you have to let them know. This also goes back to the first point above for having a logical reason to respond – so don’t skimp on this step.This is how you should be acquiring your leads when you advertise. And it’s easy to track your results. If you get a lot of leads, you can roll out with this 2-step campaign over and over again, bringing you endless profits in the future. Be sure to start implementing this proven way of advertising right now.