MLM Marketing – The Thought Process of Your Website Visitors

I still recall my first direct mail letter. I rewrote it countless times until each word was just right. Every word was just as I wanted it to be. I clearly defined the benefits to the reader, the offer was powerful and the call to action straightforward.

But once the letter mailed, all I could do was wait. And I kept waiting. But nothing happened. We didn’t get one response. We didn’t even get a single complaint from the letter…and if no one complains, you know you’re in trouble.

Finally, after waiting a few more days, I went to see the agency’s owner and revealed my catastrophe. I told him what we were trying to achieve with the letter, how the campaign evolved, our offer–even how I had double-checked every word but still failed to get a single response.
The boss had only one response, “Check the mailing lists.”

I had anticipated this and had already put together a report on the mailing lists we were testing. But as I began to go through the long list, he said, “That’s now what I mean. Check to see what we actually mailed.”

It only took a brief meeting with the IT and production groups to discover that the wrong lists were mailed. The fact is, we couldn’t have mailed names more inappropriate for this appeal if we had tried.

From this, I learned two things.

First, just because you give the proper instructions doesn’t mean that things will turn out the way you intended. Mistakes happen.

Second, it made me realize that all those marketers who argue whether or not the mailing list is twice as important, or 300% more important, or even 600% more important than the offer, copy or format are just wasting good air.

In real life, the mailing list isn’t two times, three times or six times more important than the mailing’s other components–it’s infinitely more important.

Without good list selection, even the world’s all-time greatest mailing package isn’t going to work. You’re not going to sell lawnmowers to apartment dwellers regardless of how good the mailing might be.

Good list selection–and understanding the reasoning behind the lists’ selection–is integral to the success of a direct mail copywriter.

And we can either allow the list broker do their thing and hope for the best, or we can become familiar with the lists being selected and develop an understanding of why they were selected.

Successful copywriters take time to understand which mailing lists work and which don’t. They study the available demographic and behavioral data, ask to be added to the broker’s new list announcements, and they read the trade magazines to learn about new lists and segmentation techniques.

The copywriter doesn’t need to be a list expert but he or she does need to have an understanding of the list selection process.

Yet when we work as freelance copywriters, we are seldom encouraged to become involved with the list selection process. Clients often want us to write copy and nothing else.

However, we can ask questions and use the responses to gain a better understanding of the audience we’re writing. For example, here are a few of the questions I ask:

What can you tell me about your typical buyer? What information do you have on their income, age and sex? What do you know about their interests and behavior?
What are your top five mailing lists?
In the past, which list segments have performed poorly?
Have the people we’re mailing received your offer before? If so, when did you last mail to them?
What market data do you have on file–past purchases/contributions, items purchased, dates of the transactions, income, sex, age?
I’ll also request samples of the three most recent acquisition controls-and the packages they tested against-to see how past appeals talked to their readers and how the message evolved over the progression of packages.

Then, once I’ve identified common traits of winning-and losing-packages, I can combine the findings with what I know about the people that will be receiving the mailing. This allows me to do a much better job of persuading the recipients to take action.

A lot has changed since I wrote my first direct mail package yet one thing remains the same. Of all the things a copywriter needs to succeed, nothing is more important than good list selection and knowledge of the people to whom you’re writing.

Looking for Online Marketing Success? Consider the Ten Essential Online Marketing Tips

As a new business owner, you will want to narrow down your initial responsibilities to keep from getting too overwhelmed. I’ve given you access to the most important elements below.

The first step you will want to be aware of is consumer demand, no matter how you market. Are there an ample amount of consumers who desire your product or service? The great thing about being an internet marketer is that you can market to virtually anyone with any need or desire. Whatever your marketing conception, it is probable that somewhere out there you will find someone who is interested.

Second, Target market: In order to market your business, it is critical that you know exactly who your primary buyers are. Caring about what your prospective customer wants is one of the most crucial elements. You can focus on tiny niche markets or larger ones. I suggest you begin with a considerably large market.

Third, Personal branding: One of the questions you will need to ask when creating your business is “How do I separate myself from my competitors?” Another question you might ask yourself is, “What would anyone see about my product that’s different from anyone else?” Your personal brand can be achieved by answering these questions.

Fourth, Traffic: There are some people who believe that, with online marketing, all you need to do to have your own internet business is to get yourself a fancy website online. But is no one can ever view it, it would just be a waste of time and money. Getting enough people to see your website through certain online methods is called generating traffic. This is sometimes the hardest part of online marketing. There is no shortage of traffic generation tactics. The predicament that faces most of us is the feeling of being overwhelmed with so many directions to proceed…where to go next?

List Builders is the fifth element that you will find enjoyable…getting your potential customers! What people often to wrong is that they attempt to market their product directly to people who initially visit their website.

You will need to pay close attention to the sixth element, conversions, the operation of changing newcomers to your website into leads, and those leads into buying customers. Although traffic is important, marketing masters concentrate mostly on conversions. Very often even a little alternation on your website can mean much more cash in your pocket!

The seventh online marketing tip can bring you extra cash – no matter what your business, you can multiply it ten-fold! Affiliate marketing is the strategy to make money by selling someone else’s product and receiving commissions for your efforts.

My eighth recommendation is Network Marketing – this is really where online marketers can make the big bucks, and as time goes on, with very little effort. With network marketing, you don’t need to create the products or services. Your only task here is to sell established best-selling products on your site.

Ninth, Multiple Income Streams: It amazes me how many entrepreneurs rely only on one source of income. In order to be profitable, it is absolutely critical that you have strategically designed systems in place to keep your existing customers in a variety of ways. All you need to do is to always make sure you provide exceptional value and offer your customers exactly what they want.

This leads us to number ten, Joint Ventures, an element that many business owners never do, although it gives potential of exploding any business. As your business advances, you may bump into other entrepreneurs with reciprocal talents who could help your business. These relationships can be mutually beneficial. This can be an excellent contact for you and opportunity to share a customer or prospect list. Networking establishes and builds net worth.

Capturing Network Marketing Success, So That You Control Your Future!

Millions of people around the world are enjoying an unparalleled level of network marketing success because they took advantage of a home based business opportunity. They saw a better way for creating the life they wanted to live other than their J-O-B.

The human spirit was never intended to be boxed in. But if you take a good look around the current working situations (Yours or anyone else’s) that is exactly what you are going to see.

Take a different look around as you are driving down the street in the middle of the (regular) work day. More and more you are starting to see activities outside of the so called “normal”. Activities that were once only reserved for after work, are now taking place during the typical 9-5 work day. You see people jogging, hitching up their boat or camper to their SUV, walking their dogs or just playing and having fun with their kids. Have you ever wondered to yourself consciously or subconsciously, what these people do for a living? Well, we are seeing more and more of these types of activities due in (large) part to the success of a home based business opportunity.

More and more people have come to the realization that the only way that they are ever going to get ahead in this world is to take advantage of a home based business opportunity and not working the typical J-O-B. For too long they have witnessed, that the rules, written by corporate America were not written in their best interest. For too long the agenda mandated by their employers of getting up at X O’clock, getting ready, fighting traffic and having to tolerate inter-office politics has dictated their entire lives.

Right now the home based business opportunity culture is booming. Network marketing success has never been greater. Annual sales in direct selling exceeds $114 Billion Dollars world wide! In 2009 alone, more than 16 million people took advantage of a home based business opportunity. Yet despite it’s explosive growth less than 1% of the worlds population is involved in direct selling. If you are reading this and you are a “glass is half full” individual then that also means that there must be an awful lot of untapped network marketing leads available!

The time for action is now. This is a time when you and I can effect a massive economic change. The home based business opportunity community is growing more and more popular by the day. Discerning entrepreneurs who institute automated systems can bring prosperity to thousands of potential network marketing leads by taking advantage of technology, popularity and the legitimate statistics of network marketing success.

If you don’t believe that there are millions of untapped network marketing leads out there, then how about what Fortune Magazine had to say? “Forget the paycheck; your W-2 days are over. It’s a 1099 world now”. Enterprising individuals who recognize these trends will tap into even greater network marketing success riding the coat tails of the new and emerging industries within the home based business opportunity population.

Best selling author and distinguished economist Paul Zane Pilzer predicts over 10 million new millionaires will be created in the next decade! That is more than double the previous 10 years. Pilzer specifically states that many of these new millionaires will be a result of the direct selling industry. That means network marketing leads for any home based business opportunity is going to be available in unprecedented numbers.

Look at the facts, no job is secure. (20 years, a gold watch and retirement are out). Technology provides systems for network marketing lead generation, training, follow up and follow through. The desire to take control of one’s future is prevalent in our society today. No more bowing to the old pressure of being told what to do, how to do it and when to do it by, OR ELSE!

So the word is out. Network marketing leads are out there in great numbers, they are out there looking for a home based business opportunity, and they are looking for their freedom.