Marketing – The Most Important Factor in Business

Marketing is the most important factor in business. Product manufacturing does not always make sure a sure success. Your product might be good by all means but if this is not marketed in proper channels it won’t generate desired results. Companies adopt varied marketing strategies. Marketing strategies depend purely on the nature of business.In the past it was the newspaper which served as the main advertisement and marketing medium. Then there was direct marketing. Direct marketing involves direct selling too which is commonly known as door to door marketing. Marketing through advertisements are now done on television, internet and telecommunication devices like mobile phones. The introduction of flex hoardings undated the traditional painted hoardings which had many limitations. A specialized marketing technique were introduced in the middle 80′s which created waves in the market. This was later termed Amway marketing. The company were able to sell their products at marginal rates as they were not using advertisement, which otherwise for the companies amount to a substantial yearly budget.The popularity of television proved to be a blessing for marketing companies. The scope and width of marketing increased many folds in the recent years. The development in the information technology has generously contributed to the brand establishments of many companies. Television is one of the most preferred means of publicity for the brands.The internet medium serves as a marketing and sales of many products. Internet is considered to be a virtual market place. Goods are available for the needed on different websites. Amazon and eBay continues to rule the e commerce sector of the internet. E-commerce is a multimillion dollar business platform. Many companies make substantial amount of turn over through internet. The advantage of of marketing over is the internet is its cost efficiency. Compared to other marketing methods internet marketing is the cheapest mode. But the output purely depends on the campaigns chosen.

The Power of List Building for Internet Marketing

The number one way for new users to make money on the internet involves email marketing. There are many different programs or schemes you can implement to create an income stream from the web. Affiliate marketing, direct sales and advertising are the three basic models that most people are trying to leverage into a paycheck. One thing you need to make any of these work is people or in internet lingo traffic to your site and links. While search engine optimization and link building are important tools of the trade the most important thing you can have in marketing is a list. A network-marketing list consists of contacts, at least name and email address for each person. You may have seen advertisements offering to sell you this type of list for your business. The key however is to build a targeted hotlist of potential customers. Here are a few tips to help you do just that.Find a TargetConsider carefully who your target audience will be. Look at the products or services you plan to offer and begin matching it to the people who are going to want what you have. Too often commercially compiled lists are merely a compilation of people who have purchased something on the internet recently. For all you know they were purchasing fencing equipment, while your network marketing plan is focused on computer parts. This type of list is only going to provide you limited results at best.Build Your OwnThe best network-marketing list you can have is one that you have compiled yourself based upon common interests. You want people interested in your topic over just generic traffic. There are ways to further tweak the list building process where you find the highly targeted traffic that is ready to purchase, but that is a bit more advanced.FreebiesProbably one of the best list building tools you have at your disposal are freebies. People love getting something for nothing and in turn, you build a potentially profitable targeted list. Of course, this means your freebie needs to be something associated with your product. It will do you little good to give away a free dog training guide if you are selling or promoting weight loss products. Compile your own eBook or set up an e-training course and offer it free on your site, all customers need to do is enter their email address!CautionNever use underhanded techniques to build your lists. You should always strive to first give quality before asking for a purchase. Provide people with good information or service in your free offerings before you send them links to an affiliate program or banner. If your offerings are spammy or always advertisements you will quickly find your list dwindling as people opt out.Another common mistake network marketers make with a good list is to overuse it. It is tempting to throw every offer you can think of to your list, the lure of quick easy money is difficult to resist. However, you need to look at marketing as a marathon and not a sprint; slow and easy wins the day! Be particular about offers you send to subscribers, they will appreciate it and be more inclined to take the few you do send seriously.ConclusionEmail lists are the backbone of network marketing provided they are compiled and used correctly. Remember to treat your members with respect and offer them solid information or offers. Abuse the list and while you may make a good profit in the short-term, over the long haul you will find yourself continuously re-building the list from scratch.

Using Direct Response Marketing In Your Online Business

What kind of marketing are you doing in your internet business? For most people, when it comes to online marketing, things get extremely complicated. They feel that marketing on internet is harder than calculus, more difficult to understand than Einstein’s Theory of Relativity, and much more tedious than the day job that they currently have.

But you don’t have to spend a lot of time and money putting a successful internet marketing campaign together… all you really need is the right advice and guidance from someone who’s already “been around the block”. The first thing that you should analyze when it comes to promoting your website is the manner in which you’re marketing your website.

Are you using brand advertising? If so, why? I’m willing to bet that the reason you’re reading this article today is because brand advertising isn’t working for you. Instead of using brand advertising, you should use a different form of marketing that is radically different than anything else out there.

What is this “radical” marketing idea? Well it’s simple. It’s called “direct response marketing”. With direct response marketing, whoever visits your website either buys from you (or opt into your email newsletter), or they don’t. So it’s either your website produces good results for you now (right away), or it doesn’t. You don’t have time or money to mess with ineffective strategies.

Brand advertising is incredibly ineffective. Let the big companies who have millions of dollars to spend on advertising do brand advertising. You want to focus on instant results, and direct response marketing. I mean look at the name… “direct response”… doesn’t it suggest that it focuses on methods that you do directly, that either generates a response or it doesn’t?

You ready have to get deep with your online marketing efforts. Luckily on the internet, you can test new web pages and new web layouts, and see which one is working for you right away. In the offline world, you would have to wait months to see if a magazine ad or a direct mail campaign actually made you money.

However on the internet, everything is quick and easy. You will want to test out direct response in your business right away, or else lose a lot of money in the process. There are many direct response strategies that you can use in your online business. But there are so many that I don’t have time to distill here in today’s lesson.

Make sure your website is designed to either generate a sale, or designed to generate a new lead. Have your email autoresponder ready to go if you want to generate a lead, and then start emailing your opt-in subscribers every 3 days. Soon after you have amassed thousands of subscribers, you will start to see sales coming in on a daily basis. And I know this is something that you want.

Be sure to take these direct response marketing tips and use them in your online business today. I assure you that it will be more than worth it.

Good luck with using direct response marketing in your internet business today.