Affiliate Marketing Techniques

There are thousands of affiliate programs on the web, which claim to provide large profits. A lot of them provide banners to put on your website and get paid for it. In this case it needs for you to have a website with a lot of traffic.

Many affiliate programs offer you a variety of banners for your website but only few of them are effective. The main issue with the banners is their size. If you place a large banner, it will take a lot of time to get implemented. The best size for a banner should not be more than 15kb.

For graphical advertising you should keep the theme of your website in your mind. At one place graphical ads help out a lot in catching a visitor’s eye, it should not be in such a way that other things on the page go unseen.

Some affiliate companies provide pop up or pop under ads. But pop ups are not so good because chances are that they are being closed by the user before they even load. Its better to go with pop unders that only get displayed once per visit.

For marketing the best thing to use are the text link ads. They use less space and low bandwidth and can be easily implemented in most page layouts. They also give a small briefing about why a visitor should check the offer.

Direct Marketing

Email marketing has been one of the ways for direct promotion of your products and services through your mail. However it also has boosted a lot of spam on the other side. If you want to advertise directly through mails then you should be available for any queries to answer.

If you have the ability for generating sales for company’s you must contact them for an arrangement. If you do not get any answer immediately then you must wait for a while as companies receive a lot of offers from affiliates every day.

Generally the affiliates are not able to deliver what they promise and companies are very much aware about this.

Marketing – The Most Important Factor in Business

Marketing is the most important factor in business. Product manufacturing does not always make sure a sure success. Your product might be good by all means but if this is not marketed in proper channels it won’t generate desired results. Companies adopt varied marketing strategies. Marketing strategies depend purely on the nature of business.In the past it was the newspaper which served as the main advertisement and marketing medium. Then there was direct marketing. Direct marketing involves direct selling too which is commonly known as door to door marketing. Marketing through advertisements are now done on television, internet and telecommunication devices like mobile phones. The introduction of flex hoardings undated the traditional painted hoardings which had many limitations. A specialized marketing technique were introduced in the middle 80′s which created waves in the market. This was later termed Amway marketing. The company were able to sell their products at marginal rates as they were not using advertisement, which otherwise for the companies amount to a substantial yearly budget.The popularity of television proved to be a blessing for marketing companies. The scope and width of marketing increased many folds in the recent years. The development in the information technology has generously contributed to the brand establishments of many companies. Television is one of the most preferred means of publicity for the brands.The internet medium serves as a marketing and sales of many products. Internet is considered to be a virtual market place. Goods are available for the needed on different websites. Amazon and eBay continues to rule the e commerce sector of the internet. E-commerce is a multimillion dollar business platform. Many companies make substantial amount of turn over through internet. The advantage of of marketing over is the internet is its cost efficiency. Compared to other marketing methods internet marketing is the cheapest mode. But the output purely depends on the campaigns chosen.

Is Mobile Part Of Your Marketing Strategy?

The rise in the number of consumers purchasing smartphones along with the increased affordability of data plans has made mobile an increasingly attractive marketing option for marketers. Indeed not having a mobile marketing strategy and SMS marketing program means you are passing up an opportunity to engage with your customers in a very targeted and personal way.

However, a common mistake made by many businesses who do dip their toes into the mobile marketing field is to run their mobile marketing campaign as a stand-alone effort and then write off mobile when they don’t get the results they expect.

Mobile marketing, and in particular SMS marketing is more effective when it is integrated into your overall marketing strategy and run as a supplement to your existing marketing efforts.

It is likely that your customers will be exposed to numerous forms of media during the course of the day which you can use to get your message to him/her. Combining traditional channels such as print, direct mail, radio and television with relatively new channels such as mobile, email, online banner advertising and social media will generate a higher impact leading to improved brand recognition and message recall.

So what can mobile offer as part of your marketing strategy?

Targeted & Relevant: – Text message marketing is permission-based i.e. your customers need to “opt-in” to receive promotional texts from you. As a result, you will always be sending your promotional offers to consumers that have expressed an interest in your product or service. And any consumers that join your “mobile club” are more likely to respond to promotional offers or other calls to action you send them in a positive way.

Immediate: – SMS Marketing has immediacy that other forms of direct marketing lack. A marketer/business owner can make the decision to send a promotional offer and have his message in his customers hands within minutes, giving them the opportunity to make real-time marketing decisions.

Interactive: – Mobile marketing promotions can be highly interactive letting you engage the consumer even further. Get your customers to text a keyword to a phone number and instantly send them back a promotional text, or ask them to scan a QR Code in-store to receive a mobile coupon direct to their phone.

Convenient & Effective: – It is safe to say that the majority of your customers never leave home without their mobile phone. As a result, they will always have any mobile coupons that you send them on-hand, ready for instant redemption.

So how can mobile be effectively combined with other forms of marketing?

Lets take the example of a business that wants to invite customers to a special end-of-season sale, where they will be clearing old stock. A marketing campaign to increase footfall and drive sales is conceived. A combination of e-mail marketing and SMS marketing would be an effective combination to promote an event such as this. Both forms of marketing are permission-based where consumers will have “opt-ed” in to receive promotional offers, ensuring a high possibility that any promotional offers sent will be positively received.

Sending a promotional e-mail to your subscriber database informing them of the upcoming sale will stimulate interest. You could include eye-catching graphics of special sale items, include links to your website, provide a paper coupon that can be printed and presented at the point-of-sale etc.

After reading your promotional e-mail many of your subscriber database will be interested in visiting your shop to take advantage of the great promotional offers. However, in the time between your mail being received and the event real life takes over and many of your subscribers will have forgotten about your sale.

This is where the immediacy of mobile can benefit you and your campaign. Sending an SMS message on the morning of the event will break through the daily noise and remind your subscribers about your sale. Due to the ever present nature of mobile phones and the high read-rates of SMS messages you can be confident that your promotional text will be read.

Also, many online SMS marketing services allow you to create a message and schedule it to go at a future date, so you can create your promotional/reminder text at the same time that you send your e-mail blast and schedule it to go at a time that you feel will maximise the impact.

Your SMS message can be a simple reminder or can contain an additional special offer. And the increase in the number of consumers using smart phones provides the opportunity to be even more eye catching. So why not add a link with directions to your shop or a link to a graphical mobile coupon that can be redeemed at point of sale.

This is just one example of how mobile marketing can be combined with another forms of direct marketing to good effect. In this increasingly digital world, not having SMS in your promotional arsenal denies you the opportunity to engage with your customers in this targeted and immediate way. So the next time you are looking at running a promotional campaign don’t forget to consider “going mobile”.