MLM Marketing – The Thought Process of Your Website Visitors

I still recall my first direct mail letter. I rewrote it countless times until each word was just right. Every word was just as I wanted it to be. I clearly defined the benefits to the reader, the offer was powerful and the call to action straightforward.

But once the letter mailed, all I could do was wait. And I kept waiting. But nothing happened. We didn’t get one response. We didn’t even get a single complaint from the letter…and if no one complains, you know you’re in trouble.

Finally, after waiting a few more days, I went to see the agency’s owner and revealed my catastrophe. I told him what we were trying to achieve with the letter, how the campaign evolved, our offer–even how I had double-checked every word but still failed to get a single response.
The boss had only one response, “Check the mailing lists.”

I had anticipated this and had already put together a report on the mailing lists we were testing. But as I began to go through the long list, he said, “That’s now what I mean. Check to see what we actually mailed.”

It only took a brief meeting with the IT and production groups to discover that the wrong lists were mailed. The fact is, we couldn’t have mailed names more inappropriate for this appeal if we had tried.

From this, I learned two things.

First, just because you give the proper instructions doesn’t mean that things will turn out the way you intended. Mistakes happen.

Second, it made me realize that all those marketers who argue whether or not the mailing list is twice as important, or 300% more important, or even 600% more important than the offer, copy or format are just wasting good air.

In real life, the mailing list isn’t two times, three times or six times more important than the mailing’s other components–it’s infinitely more important.

Without good list selection, even the world’s all-time greatest mailing package isn’t going to work. You’re not going to sell lawnmowers to apartment dwellers regardless of how good the mailing might be.

Good list selection–and understanding the reasoning behind the lists’ selection–is integral to the success of a direct mail copywriter.

And we can either allow the list broker do their thing and hope for the best, or we can become familiar with the lists being selected and develop an understanding of why they were selected.

Successful copywriters take time to understand which mailing lists work and which don’t. They study the available demographic and behavioral data, ask to be added to the broker’s new list announcements, and they read the trade magazines to learn about new lists and segmentation techniques.

The copywriter doesn’t need to be a list expert but he or she does need to have an understanding of the list selection process.

Yet when we work as freelance copywriters, we are seldom encouraged to become involved with the list selection process. Clients often want us to write copy and nothing else.

However, we can ask questions and use the responses to gain a better understanding of the audience we’re writing. For example, here are a few of the questions I ask:

What can you tell me about your typical buyer? What information do you have on their income, age and sex? What do you know about their interests and behavior?
What are your top five mailing lists?
In the past, which list segments have performed poorly?
Have the people we’re mailing received your offer before? If so, when did you last mail to them?
What market data do you have on file–past purchases/contributions, items purchased, dates of the transactions, income, sex, age?
I’ll also request samples of the three most recent acquisition controls-and the packages they tested against-to see how past appeals talked to their readers and how the message evolved over the progression of packages.

Then, once I’ve identified common traits of winning-and losing-packages, I can combine the findings with what I know about the people that will be receiving the mailing. This allows me to do a much better job of persuading the recipients to take action.

A lot has changed since I wrote my first direct mail package yet one thing remains the same. Of all the things a copywriter needs to succeed, nothing is more important than good list selection and knowledge of the people to whom you’re writing.

Using Direct Response Marketing In Your Online Business

What kind of marketing are you doing in your internet business? For most people, when it comes to online marketing, things get extremely complicated. They feel that marketing on internet is harder than calculus, more difficult to understand than Einstein’s Theory of Relativity, and much more tedious than the day job that they currently have.

But you don’t have to spend a lot of time and money putting a successful internet marketing campaign together… all you really need is the right advice and guidance from someone who’s already “been around the block”. The first thing that you should analyze when it comes to promoting your website is the manner in which you’re marketing your website.

Are you using brand advertising? If so, why? I’m willing to bet that the reason you’re reading this article today is because brand advertising isn’t working for you. Instead of using brand advertising, you should use a different form of marketing that is radically different than anything else out there.

What is this “radical” marketing idea? Well it’s simple. It’s called “direct response marketing”. With direct response marketing, whoever visits your website either buys from you (or opt into your email newsletter), or they don’t. So it’s either your website produces good results for you now (right away), or it doesn’t. You don’t have time or money to mess with ineffective strategies.

Brand advertising is incredibly ineffective. Let the big companies who have millions of dollars to spend on advertising do brand advertising. You want to focus on instant results, and direct response marketing. I mean look at the name… “direct response”… doesn’t it suggest that it focuses on methods that you do directly, that either generates a response or it doesn’t?

You ready have to get deep with your online marketing efforts. Luckily on the internet, you can test new web pages and new web layouts, and see which one is working for you right away. In the offline world, you would have to wait months to see if a magazine ad or a direct mail campaign actually made you money.

However on the internet, everything is quick and easy. You will want to test out direct response in your business right away, or else lose a lot of money in the process. There are many direct response strategies that you can use in your online business. But there are so many that I don’t have time to distill here in today’s lesson.

Make sure your website is designed to either generate a sale, or designed to generate a new lead. Have your email autoresponder ready to go if you want to generate a lead, and then start emailing your opt-in subscribers every 3 days. Soon after you have amassed thousands of subscribers, you will start to see sales coming in on a daily basis. And I know this is something that you want.

Be sure to take these direct response marketing tips and use them in your online business today. I assure you that it will be more than worth it.

Good luck with using direct response marketing in your internet business today.

Some of the Most Powerful Yet Underutilized Online Marketing Tools

With the onset of the various online marketing tools or programs that are available for every individual or businesses for use, percentage of usage is shown to be directly related with the popularity of the programs.

Recent online studies have shown that aside from the previously noted fact, there are marketing tools which are still underutilized but surprisingly, may give a major plus factor to an individual or a business’ aim of spiking up sales.

To start up, let us discuss the unseen benefits of employing the aid of iPhone Apps That Support Purchasing. Experts found out that only 35% of online marketers use the wonderful marketing features of this tool. More and more people are becoming mobile and it is also concluded that around 81% of shoppers would typically browse through their smart phones and mobile devices while lingering on the shopping malls. These types of buyers no longer accept on-site or on-store promotions, offers or coupons, including the traditional push offers. Thus, it might be a good idea to take advantage of this recent trend.

The simple button created and employed by the leading social networking site Facebook is also on the list, the “Like” button. What does this mini button have to do with success in online marketing and why is it considered an online effective marketing tool? Embedding the “like” button in a website has noted to be a very effective online marketing tool in boosting sales of businesses that already maximized the use of it. To explain in the simplest way, the “like” button has the same purpose of enabling customer review of a business, the product or the service. In literal terms, it may also denote market acceptance, a general impression or rating obtained by the business from its customers. At times, the like button can be an implicit recommendation button by the previously satisfied clients.

Chat and live customer support is the next marketing tool which had fairly gained its share of success but not of fame. Basically, when a customer has some concerns that need to be addressed especially when it’s a problem or an urgent query, he/ she definitely won’t be pleased on waiting for a mail feedback that might take weeks to arrive, a call that might be put on cue, and an e-mail for an instance. Hence, the best tool in such instance is the use of live customer support or direct customer chat. Aside from hastily addressing an urgent concern and a useful aid to maintain excellent customer service, it is also best to revert back to a customer and use such as an online marketing tool, that is, the business’ online representatives may use these programs to directly promote and sell a product or service to a person. Numerous online sales transactions were already consummated using this wonderful online marketing tool.

Previously cited online marketing tools are just but a few of the vast useful programs suitable for even the most extraneous online marketing program.