Capturing Network Marketing Success, So That You Control Your Future!

Millions of people around the world are enjoying an unparalleled level of network marketing success because they took advantage of a home based business opportunity. They saw a better way for creating the life they wanted to live other than their J-O-B.

The human spirit was never intended to be boxed in. But if you take a good look around the current working situations (Yours or anyone else’s) that is exactly what you are going to see.

Take a different look around as you are driving down the street in the middle of the (regular) work day. More and more you are starting to see activities outside of the so called “normal”. Activities that were once only reserved for after work, are now taking place during the typical 9-5 work day. You see people jogging, hitching up their boat or camper to their SUV, walking their dogs or just playing and having fun with their kids. Have you ever wondered to yourself consciously or subconsciously, what these people do for a living? Well, we are seeing more and more of these types of activities due in (large) part to the success of a home based business opportunity.

More and more people have come to the realization that the only way that they are ever going to get ahead in this world is to take advantage of a home based business opportunity and not working the typical J-O-B. For too long they have witnessed, that the rules, written by corporate America were not written in their best interest. For too long the agenda mandated by their employers of getting up at X O’clock, getting ready, fighting traffic and having to tolerate inter-office politics has dictated their entire lives.

Right now the home based business opportunity culture is booming. Network marketing success has never been greater. Annual sales in direct selling exceeds $114 Billion Dollars world wide! In 2009 alone, more than 16 million people took advantage of a home based business opportunity. Yet despite it’s explosive growth less than 1% of the worlds population is involved in direct selling. If you are reading this and you are a “glass is half full” individual then that also means that there must be an awful lot of untapped network marketing leads available!

The time for action is now. This is a time when you and I can effect a massive economic change. The home based business opportunity community is growing more and more popular by the day. Discerning entrepreneurs who institute automated systems can bring prosperity to thousands of potential network marketing leads by taking advantage of technology, popularity and the legitimate statistics of network marketing success.

If you don’t believe that there are millions of untapped network marketing leads out there, then how about what Fortune Magazine had to say? “Forget the paycheck; your W-2 days are over. It’s a 1099 world now”. Enterprising individuals who recognize these trends will tap into even greater network marketing success riding the coat tails of the new and emerging industries within the home based business opportunity population.

Best selling author and distinguished economist Paul Zane Pilzer predicts over 10 million new millionaires will be created in the next decade! That is more than double the previous 10 years. Pilzer specifically states that many of these new millionaires will be a result of the direct selling industry. That means network marketing leads for any home based business opportunity is going to be available in unprecedented numbers.

Look at the facts, no job is secure. (20 years, a gold watch and retirement are out). Technology provides systems for network marketing lead generation, training, follow up and follow through. The desire to take control of one’s future is prevalent in our society today. No more bowing to the old pressure of being told what to do, how to do it and when to do it by, OR ELSE!

So the word is out. Network marketing leads are out there in great numbers, they are out there looking for a home based business opportunity, and they are looking for their freedom.

MLM Marketing – The Thought Process of Your Website Visitors

Obviously one of the keys to being successful in our industry lies in your MLM Marketing.

That’s why we spend so much time going over different tactics and strategies to make our marketing as good as it can possibly be.

One of the best things that you can ever do for your marketing is take some time to do some analysis of your target market. That’s vital and so we need to make sure we’ve got a good idea of who they are.

But one aspect of that, that people often forget to take into account…especially for online marketers… is to get into the mindset of your website visitors. You can’t cater to your visitors if you don’t know what they’re wants, needs, and thought process is.

If you do know these things, you can speak directly to them and your MLM marketing can go much further and be much more effective.

Getting Into Your Website Visitors Head with Your MLM Marketing

When you write web copy for your visitors, and ultimately hitting them with your marketing plan, the first thing that you have to take into account is where there mind is at. This means that you have to set your flow up so that you’re much more able to do this without having to guess.

#1) Where Is the Visitor Coming From

Most people when doing MLM marketing are using a few different tactics. Some are using article marketing, social marketing, blogging, SEO, etc.

The way you set up your marketing to be most effective is to have the flow set up that you talk to each visitor separately. For instance, if someone is coming to your website from an article that you’ve written and placed at let’s say Ezinearticles.com then you know that this person is in a certain frame of mind.

If the article is about online lead generation, the last thing that you want to do is to send, via the resource box, to a page about belly to belly marketing. Now they very well may be into that as well, but right now they’re into finding out about online lead generation. So send them to a page about that.

Always make the content relevant to where the person is coming from.

#2 Make it Clear What the Page is About Right Away

One thing that people do with marketing online that’s wrong, and MLM marketing is no exception is they often confuse their readers. They’re not crystal clear about anything, and when you’re not clear with your marketing, then you lose a visitor lightning fast.

The first thought that’s it you readers mind when they hit your page is “what is this page about”, and “am I on the right page”, and then “Is this page going to help me get to my intended goal?”

You need to answer these questions lightning fast, or your visitor will again leave lightning fast.

This is where title tags, and headlines come into play. Your title tag is the little area on top of the website. People actually do read that, (as well as the search engines) so you should always put a good title of exactly what the page is about.

More importantly though is your headline. You need to state boldly what your page is about in the headline, and then in the same headline answer the last question about whether or not your page will get your visitor closer to their intended goal. This is the benefit part of the headline which tells your reader what they’re going to get out of reading your headline.

For instance the headline for this blogpost is:

MLM Marketing – The Thought Process of Your Website Visitors…

The first 2 words tell what the blog post is about in general, “MLM Marketing”. So if the reader is in MLM or looking to get into MLM, they know right away that that’s what this article is going to talk about.

It then goes on to go into more detail “Understanding the thought process of your website visitor”. This let’s the reader know what specific thing I’ll be talking about in this article. They can then decide right then and there whether this article is relevant for them or not. Hopefully it is.

And then I hit them with the promise, or the benefit which is “Getting Them to Do What You Want Them to Do”. Now ultimately in MLM the idea is to get someone to join your business. First step is first of course, you have to get them to become a lead. But with that last bit of the headline, I let the reader know that the benefit of the article is that they’ll be able to move their readers along in the direction they want them to go.

#3) Keep Their Attention on the Page…

Web visitors are wacky folks. You can pretty much figure that as soon as someone gets online, they’re stricken with Attention Deficit Disorder. The reason is that there are so many things to try and grab their attention from you.

So with you MLM marketing, you have to always be constantly pulling them back into your content. This means using things like subheads (especially for the skimmers), using bold fonts occasionally, underlining, italics, pictures (arrows work great but don’t overdo it), video, etc.

However, don’t go overboard. Don’t make your marketing strategy look like a circus or people will run like the wind. Just be subtle. It’s like tapping them on the shoulder, not screaming in their face.

Your Marketing Must Be Kept Streamline and Relevant

The bottom line with your MLM marketing is that it simply must be consistently relevant to what the person is online for. If they’re at your site, then there’s something that must have attracted them there.

The best thing that you can do is to make it as easy as possible to figure out what your site is about, and whether or not the material is for them.

Your MLM marketing might not be for everyone. Some people will pull away, but those who stay will be much stronger visitors who will more likely turn into leads, because you’re speaking directly to them.

Using Direct Response Marketing In Your Online Business

What kind of marketing are you doing in your internet business? For most people, when it comes to online marketing, things get extremely complicated. They feel that marketing on internet is harder than calculus, more difficult to understand than Einstein’s Theory of Relativity, and much more tedious than the day job that they currently have.

But you don’t have to spend a lot of time and money putting a successful internet marketing campaign together… all you really need is the right advice and guidance from someone who’s already “been around the block”. The first thing that you should analyze when it comes to promoting your website is the manner in which you’re marketing your website.

Are you using brand advertising? If so, why? I’m willing to bet that the reason you’re reading this article today is because brand advertising isn’t working for you. Instead of using brand advertising, you should use a different form of marketing that is radically different than anything else out there.

What is this “radical” marketing idea? Well it’s simple. It’s called “direct response marketing”. With direct response marketing, whoever visits your website either buys from you (or opt into your email newsletter), or they don’t. So it’s either your website produces good results for you now (right away), or it doesn’t. You don’t have time or money to mess with ineffective strategies.

Brand advertising is incredibly ineffective. Let the big companies who have millions of dollars to spend on advertising do brand advertising. You want to focus on instant results, and direct response marketing. I mean look at the name… “direct response”… doesn’t it suggest that it focuses on methods that you do directly, that either generates a response or it doesn’t?

You ready have to get deep with your online marketing efforts. Luckily on the internet, you can test new web pages and new web layouts, and see which one is working for you right away. In the offline world, you would have to wait months to see if a magazine ad or a direct mail campaign actually made you money.

However on the internet, everything is quick and easy. You will want to test out direct response in your business right away, or else lose a lot of money in the process. There are many direct response strategies that you can use in your online business. But there are so many that I don’t have time to distill here in today’s lesson.

Make sure your website is designed to either generate a sale, or designed to generate a new lead. Have your email autoresponder ready to go if you want to generate a lead, and then start emailing your opt-in subscribers every 3 days. Soon after you have amassed thousands of subscribers, you will start to see sales coming in on a daily basis. And I know this is something that you want.

Be sure to take these direct response marketing tips and use them in your online business today. I assure you that it will be more than worth it.

Good luck with using direct response marketing in your internet business today.