Marketing for Small Business on the Internet

Marketing on the Internet involves online advertising to reach potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of marketing on the internet. It also includes sales, public relations, information management, and customer service.

Direct marketing techniques like radio and television commercials, mailings, and newsletters are the inspirations for small business internet marketing, which involves direct response marketing strategies. Business-to-business, also known as B2B, and business-to-consumer, also known as B2C, are the two business models to which internet marketing for small business can be linked.

The entrepreneurs marketing their services or products on the internet are at an advantage. They don’t need to put huge amounts of energy and time into an internet marketing plan like other traditional methods. With the help of few resources, national and international markets can be reached. Websites and blogs have been developed for this purpose. Using the internet to market a small business is helpful because data is easily available on the internet and people are using the internet more and more. Newsletters can be directly sent to customers and if it doesn’t contain the information they are looking for, they can search for information about the product online, make a decision and purchase it online itself.

Reaching local customers via the internet is a fairly new process for many local and family owned businesses. They’ve typically used other methods and many are now realizing that many consumers search the internet before they decide who to call for their local needs.

Business owners should strongly consider using the internet to market their products and services. Online is the place for small businesses to be found by potential customers these days.

Kelly Dear is a marketing consultant for small businesses. She works with many small business in the Atlanta area to help them develop their online presence and be found by customers searching for their services.

Exploring the Opportunity of Network Marketing

What is Network Marketing

Network marketing is a method of directly selling products and services to customers by independent representatives (reps) who are encouraged to build a sales team that is recruited and trained to do the same. Independent reps are paid on commission for products and services sold and in some cases receive bonuses based on efforts to build a team and surpass sales goals. Network marketing is also multi-level marketing that involves building a business through recruitment, leadership, training and duplication. An independent representative is capable of building a massive team by following an established system that has been effective for top earners in the specific industry. Independent reps are able to generate income based on hard work, commitment, and sacrifices made to reach personal leadership and monetary goals.

Why People Join the Industry of Network Marketing

One of the most common reasons why people join a network marketing business is to make extra money. The cost to become a representative can range from as little as $10 to thousands of dollars. Most people make decisions to join a company based on the individual that exposed them to the opportunity, the financial commitment needed, and the type of products and services offered. When a person becomes an independent representative, they can receive bonuses within the first 30 days for recruiting other reps and selling a pre-determined amount of products and services. Bonuses and commission are not only correlated to enrollment, but to achieving leadership positions in the business. Examples of companies that use this method to employ people are Amway, Avon, 5Linx and CarbonCopyPRO.

Does Network Marketing Work

Yes it does. Income potential is associated with effort and hard work. Some representatives are able to replace their income in a few months to a few years. There are others who have achieved six figure incomes and are top earners in the industry. Results are also associated with time, money, marketing, recruitment and the ability to become a leader while building a team. Leadership skills are vital to managing and training independent representatives. Success will come considering the sacrifice, time and hard work invested in the business.

Anyone that considers a network marketing opportunity should always conduct due diligence through research and checking the company membership with the Direct Selling Association (DSA). It is the national trade association for firms that manufacture and distribute products and services directly to consumers. The purpose of DSA is to protect its members and the independent agents of its members. DSA provides ethical guidelines for business practices and consumer services. Members are encouraged to abide by standards and procedures set forth in the Code of Ethics.

How to be Successful

A network marketing business is really a fulltime job but one that you can enjoy and determine the amount of money you can make as a result of your efforts. There is a common misconception that once you invest monies in an opportunity, the money will come. This is not true; it takes time and work. Independent representative should treat their business like they are the CEO of the multi-million dollar company they represent. Earning potential is influenced by many factors and should be considered before making a decision. Results will vary but the potential to become the next top earner or leader in the industry are influencing factors that convince people to join network marketing.

If you are searching for a network marketing opportunity, share your experience by leaving a comment. You will receive a free eBook just for sharing your experience.

Guildajoseph.com is an attraction marketing company that helps serious minded entrepreneurs learn how to use the internet to grow their business. Unlock the key to internet marketing success by building multiple streams of income through social media and cutting edge educational tools. Learn how to live an extraordinary life by changing how you market your business. Visit my website and receive a free e-Book.

Is Mobile Part Of Your Marketing Strategy?

The rise in the number of consumers purchasing smartphones along with the increased affordability of data plans has made mobile an increasingly attractive marketing option for marketers. Indeed not having a mobile marketing strategy and SMS marketing program means you are passing up an opportunity to engage with your customers in a very targeted and personal way.

However, a common mistake made by many businesses who do dip their toes into the mobile marketing field is to run their mobile marketing campaign as a stand-alone effort and then write off mobile when they don’t get the results they expect.

Mobile marketing, and in particular SMS marketing is more effective when it is integrated into your overall marketing strategy and run as a supplement to your existing marketing efforts.

It is likely that your customers will be exposed to numerous forms of media during the course of the day which you can use to get your message to him/her. Combining traditional channels such as print, direct mail, radio and television with relatively new channels such as mobile, email, online banner advertising and social media will generate a higher impact leading to improved brand recognition and message recall.

So what can mobile offer as part of your marketing strategy?

Targeted & Relevant: – Text message marketing is permission-based i.e. your customers need to “opt-in” to receive promotional texts from you. As a result, you will always be sending your promotional offers to consumers that have expressed an interest in your product or service. And any consumers that join your “mobile club” are more likely to respond to promotional offers or other calls to action you send them in a positive way.

Immediate: – SMS Marketing has immediacy that other forms of direct marketing lack. A marketer/business owner can make the decision to send a promotional offer and have his message in his customers hands within minutes, giving them the opportunity to make real-time marketing decisions.

Interactive: – Mobile marketing promotions can be highly interactive letting you engage the consumer even further. Get your customers to text a keyword to a phone number and instantly send them back a promotional text, or ask them to scan a QR Code in-store to receive a mobile coupon direct to their phone.

Convenient & Effective: – It is safe to say that the majority of your customers never leave home without their mobile phone. As a result, they will always have any mobile coupons that you send them on-hand, ready for instant redemption.

So how can mobile be effectively combined with other forms of marketing?

Lets take the example of a business that wants to invite customers to a special end-of-season sale, where they will be clearing old stock. A marketing campaign to increase footfall and drive sales is conceived. A combination of e-mail marketing and SMS marketing would be an effective combination to promote an event such as this. Both forms of marketing are permission-based where consumers will have “opt-ed” in to receive promotional offers, ensuring a high possibility that any promotional offers sent will be positively received.

Sending a promotional e-mail to your subscriber database informing them of the upcoming sale will stimulate interest. You could include eye-catching graphics of special sale items, include links to your website, provide a paper coupon that can be printed and presented at the point-of-sale etc.

After reading your promotional e-mail many of your subscriber database will be interested in visiting your shop to take advantage of the great promotional offers. However, in the time between your mail being received and the event real life takes over and many of your subscribers will have forgotten about your sale.

This is where the immediacy of mobile can benefit you and your campaign. Sending an SMS message on the morning of the event will break through the daily noise and remind your subscribers about your sale. Due to the ever present nature of mobile phones and the high read-rates of SMS messages you can be confident that your promotional text will be read.

Also, many online SMS marketing services allow you to create a message and schedule it to go at a future date, so you can create your promotional/reminder text at the same time that you send your e-mail blast and schedule it to go at a time that you feel will maximise the impact.

Your SMS message can be a simple reminder or can contain an additional special offer. And the increase in the number of consumers using smart phones provides the opportunity to be even more eye catching. So why not add a link with directions to your shop or a link to a graphical mobile coupon that can be redeemed at point of sale.

This is just one example of how mobile marketing can be combined with another forms of direct marketing to good effect. In this increasingly digital world, not having SMS in your promotional arsenal denies you the opportunity to engage with your customers in this targeted and immediate way. So the next time you are looking at running a promotional campaign don’t forget to consider “going mobile”.