The Power of List Building for Internet Marketing

The number one way for new users to make money on the internet involves email marketing. There are many different programs or schemes you can implement to create an income stream from the web. Affiliate marketing, direct sales and advertising are the three basic models that most people are trying to leverage into a paycheck. One thing you need to make any of these work is people or in internet lingo traffic to your site and links. While search engine optimization and link building are important tools of the trade the most important thing you can have in marketing is a list. A network-marketing list consists of contacts, at least name and email address for each person. You may have seen advertisements offering to sell you this type of list for your business. The key however is to build a targeted hotlist of potential customers. Here are a few tips to help you do just that.Find a TargetConsider carefully who your target audience will be. Look at the products or services you plan to offer and begin matching it to the people who are going to want what you have. Too often commercially compiled lists are merely a compilation of people who have purchased something on the internet recently. For all you know they were purchasing fencing equipment, while your network marketing plan is focused on computer parts. This type of list is only going to provide you limited results at best.Build Your OwnThe best network-marketing list you can have is one that you have compiled yourself based upon common interests. You want people interested in your topic over just generic traffic. There are ways to further tweak the list building process where you find the highly targeted traffic that is ready to purchase, but that is a bit more advanced.FreebiesProbably one of the best list building tools you have at your disposal are freebies. People love getting something for nothing and in turn, you build a potentially profitable targeted list. Of course, this means your freebie needs to be something associated with your product. It will do you little good to give away a free dog training guide if you are selling or promoting weight loss products. Compile your own eBook or set up an e-training course and offer it free on your site, all customers need to do is enter their email address!CautionNever use underhanded techniques to build your lists. You should always strive to first give quality before asking for a purchase. Provide people with good information or service in your free offerings before you send them links to an affiliate program or banner. If your offerings are spammy or always advertisements you will quickly find your list dwindling as people opt out.Another common mistake network marketers make with a good list is to overuse it. It is tempting to throw every offer you can think of to your list, the lure of quick easy money is difficult to resist. However, you need to look at marketing as a marathon and not a sprint; slow and easy wins the day! Be particular about offers you send to subscribers, they will appreciate it and be more inclined to take the few you do send seriously.ConclusionEmail lists are the backbone of network marketing provided they are compiled and used correctly. Remember to treat your members with respect and offer them solid information or offers. Abuse the list and while you may make a good profit in the short-term, over the long haul you will find yourself continuously re-building the list from scratch.

Expand Your Business Possibilities With Direct Email Marketing Software

Email marketing campaigns are no doubt a very good technique of being in contact with future and present customers. Though, they only work as specified if they are customized. You will be amazed to know that this does not automatically involve a lot of work; you can use the correct e-mail software to get the work done completely and with the least amount of disturbance.

Many professional organizations providing this service ensure that their customers will sure be in a situation to get the preferred popularity and their messages will not become unobserved by the receivers as scam. This is because they make use of productive and spam-free services and they ensure that the marketing message will directly go to the inbox of the intended recipient and making the marketing message to arrive at the suitable person is the first strong step in an email marketing strategy.

Actually, we would not be incorrect in telling that direct email marketing software is now element of every e-mail advertising campaign and businessmen employ it for the reason of mass email marketing. Furthermore, there is still some proportion of business society that does not think e-mail marketing software as worth using to the extent that its result with respect to drawing clients and increasing profit is concerned. They are of the view that such e-mails which are sent with the help of this marketing software are simply spam and do nothing as far as marketing your business is concerned.

The wonder of e-mail software is that you can use it not just to send out your newsletters and offers, but you can also check their efficiency.

The correct software will have the following elements:

1. Several fascinating templates: The email newsletters that you send out must have a proficient look otherwise the people who go through them will not be influenced. If you are provided with a collection of more than hundred templates then you will easily be able to send out splendid newsletters every time.

2. Uncomplicated personalization: The templates should have abundant custom fields so that you can insert as much unique data as required. Your customers will answer better to e-mail marketing campaigns if the messages are addressed directly to them.

3. Incorporation with social media: It is a big mistake to escape social media in your marketing strategy because this is where you will be able to communicate best with your customers.

4. Record management: You will need to send messages to definite sections of your customers from time to time. Your direct email marketing software should allow you to separate your list into different data sections so that you can mail them individually.

5. Self regulating campaigns: You must be able to set up your newsletters to go certainly based upon your requirements. Definite messages should be sent out on particular days of the week. You can also have e-mails to be delivered on customer’s birthdays or wedding anniversaries.

Before going in for direct email marketing software, it is necessary to be clear about what your recent needs are, and what your potential requirements are assumed to be and also to get in touch with other organizations in the related line of business to notice what their experience has been with different e-mail software. If an email marketing company offers you a free trial take them and seek a few other free trials as well. These trials will help you select “what is the most appropriate product for you”? Go through the reviews of different software programs, this will give you a good hint of the aptness of the software product that you want.

Is Mobile Part Of Your Marketing Strategy?

The rise in the number of consumers purchasing smartphones along with the increased affordability of data plans has made mobile an increasingly attractive marketing option for marketers. Indeed not having a mobile marketing strategy and SMS marketing program means you are passing up an opportunity to engage with your customers in a very targeted and personal way.

However, a common mistake made by many businesses who do dip their toes into the mobile marketing field is to run their mobile marketing campaign as a stand-alone effort and then write off mobile when they don’t get the results they expect.

Mobile marketing, and in particular SMS marketing is more effective when it is integrated into your overall marketing strategy and run as a supplement to your existing marketing efforts.

It is likely that your customers will be exposed to numerous forms of media during the course of the day which you can use to get your message to him/her. Combining traditional channels such as print, direct mail, radio and television with relatively new channels such as mobile, email, online banner advertising and social media will generate a higher impact leading to improved brand recognition and message recall.

So what can mobile offer as part of your marketing strategy?

Targeted & Relevant: – Text message marketing is permission-based i.e. your customers need to “opt-in” to receive promotional texts from you. As a result, you will always be sending your promotional offers to consumers that have expressed an interest in your product or service. And any consumers that join your “mobile club” are more likely to respond to promotional offers or other calls to action you send them in a positive way.

Immediate: – SMS Marketing has immediacy that other forms of direct marketing lack. A marketer/business owner can make the decision to send a promotional offer and have his message in his customers hands within minutes, giving them the opportunity to make real-time marketing decisions.

Interactive: – Mobile marketing promotions can be highly interactive letting you engage the consumer even further. Get your customers to text a keyword to a phone number and instantly send them back a promotional text, or ask them to scan a QR Code in-store to receive a mobile coupon direct to their phone.

Convenient & Effective: – It is safe to say that the majority of your customers never leave home without their mobile phone. As a result, they will always have any mobile coupons that you send them on-hand, ready for instant redemption.

So how can mobile be effectively combined with other forms of marketing?

Lets take the example of a business that wants to invite customers to a special end-of-season sale, where they will be clearing old stock. A marketing campaign to increase footfall and drive sales is conceived. A combination of e-mail marketing and SMS marketing would be an effective combination to promote an event such as this. Both forms of marketing are permission-based where consumers will have “opt-ed” in to receive promotional offers, ensuring a high possibility that any promotional offers sent will be positively received.

Sending a promotional e-mail to your subscriber database informing them of the upcoming sale will stimulate interest. You could include eye-catching graphics of special sale items, include links to your website, provide a paper coupon that can be printed and presented at the point-of-sale etc.

After reading your promotional e-mail many of your subscriber database will be interested in visiting your shop to take advantage of the great promotional offers. However, in the time between your mail being received and the event real life takes over and many of your subscribers will have forgotten about your sale.

This is where the immediacy of mobile can benefit you and your campaign. Sending an SMS message on the morning of the event will break through the daily noise and remind your subscribers about your sale. Due to the ever present nature of mobile phones and the high read-rates of SMS messages you can be confident that your promotional text will be read.

Also, many online SMS marketing services allow you to create a message and schedule it to go at a future date, so you can create your promotional/reminder text at the same time that you send your e-mail blast and schedule it to go at a time that you feel will maximise the impact.

Your SMS message can be a simple reminder or can contain an additional special offer. And the increase in the number of consumers using smart phones provides the opportunity to be even more eye catching. So why not add a link with directions to your shop or a link to a graphical mobile coupon that can be redeemed at point of sale.

This is just one example of how mobile marketing can be combined with another forms of direct marketing to good effect. In this increasingly digital world, not having SMS in your promotional arsenal denies you the opportunity to engage with your customers in this targeted and immediate way. So the next time you are looking at running a promotional campaign don’t forget to consider “going mobile”.