The Power of List Building for Internet Marketing

The number one way for new users to make money on the internet involves email marketing. There are many different programs or schemes you can implement to create an income stream from the web. Affiliate marketing, direct sales and advertising are the three basic models that most people are trying to leverage into a paycheck. One thing you need to make any of these work is people or in internet lingo traffic to your site and links. While search engine optimization and link building are important tools of the trade the most important thing you can have in marketing is a list. A network-marketing list consists of contacts, at least name and email address for each person. You may have seen advertisements offering to sell you this type of list for your business. The key however is to build a targeted hotlist of potential customers. Here are a few tips to help you do just that.Find a TargetConsider carefully who your target audience will be. Look at the products or services you plan to offer and begin matching it to the people who are going to want what you have. Too often commercially compiled lists are merely a compilation of people who have purchased something on the internet recently. For all you know they were purchasing fencing equipment, while your network marketing plan is focused on computer parts. This type of list is only going to provide you limited results at best.Build Your OwnThe best network-marketing list you can have is one that you have compiled yourself based upon common interests. You want people interested in your topic over just generic traffic. There are ways to further tweak the list building process where you find the highly targeted traffic that is ready to purchase, but that is a bit more advanced.FreebiesProbably one of the best list building tools you have at your disposal are freebies. People love getting something for nothing and in turn, you build a potentially profitable targeted list. Of course, this means your freebie needs to be something associated with your product. It will do you little good to give away a free dog training guide if you are selling or promoting weight loss products. Compile your own eBook or set up an e-training course and offer it free on your site, all customers need to do is enter their email address!CautionNever use underhanded techniques to build your lists. You should always strive to first give quality before asking for a purchase. Provide people with good information or service in your free offerings before you send them links to an affiliate program or banner. If your offerings are spammy or always advertisements you will quickly find your list dwindling as people opt out.Another common mistake network marketers make with a good list is to overuse it. It is tempting to throw every offer you can think of to your list, the lure of quick easy money is difficult to resist. However, you need to look at marketing as a marathon and not a sprint; slow and easy wins the day! Be particular about offers you send to subscribers, they will appreciate it and be more inclined to take the few you do send seriously.ConclusionEmail lists are the backbone of network marketing provided they are compiled and used correctly. Remember to treat your members with respect and offer them solid information or offers. Abuse the list and while you may make a good profit in the short-term, over the long haul you will find yourself continuously re-building the list from scratch.

Make Money in a Home Business – Some Free Marketing Tips

In “Make money in a home business, what to consider before you invest” which was my last article, I went through many aspects to consider before you make your final decision to buy into a home business opportunity. Now, you have made the decision and found the program for you and you want to know where to start. The best advice I can give you is to just get started. Start today with income producing activities. Don’t put it off until tomorrow, or until you know more about your business, or until your sponsor helps, or until, or until, or until. Because there can always be another until, so let’s just get started.

Something you’ll want to consider before you begin your marketing campaign is this: Who are you gong after? I’ve known many marketers who just start marketing without any concern about who they are marketing to, who they are actually looking for. If you feel that your offer or opportunity is really tremendous for stay at home moms, you probably don’t want to market in sports related magazines. Who is your target market?

One key to being successful is to understand all of the many ways you have to market your opportunity. One of the first questions to ask yourself is: which do you have more of, time or money? If you have a lot of time and very little money for your marketing efforts then you want to evaluate the no cost or low cost alternatives and work with those. If you have some money to allocate to marketing and perhaps you’re already working full time so you have very little time, then you’ll want to find some cost effective methods of marketing which will not take much time to implement.

Personal Contact Marketing is one of the lowest cost methods available. You simply listen to what the people around you are saying. When you hear people saying they are upset about their commute, time away from family, being unappreciated or anything job related, simply hand them a business card, tell them you think you can help them out, and ask them to give you a call or direct them to your website. Walk away, and wait for a response. Don’t chase them, see what they do. The next time you run into them remind them that you have not heard from them and find out if they still have your card. If they do, wait to hear from them, they may have been unusually busy and not had time to contact you. If they don’t have your card, ask them if they are seriously considering doing something or just being polite. This gives them an out if they want it.

Free internet advertising is also very effective. There are two dozen or more free classified sites on the web, simply Google it and you’ll find most of them. Be certain to follow the site’s guidelines, if you choose to abuse any of the sites you run the risk of being bounced from the site forever, no need to do that.

Writing and submitting articles to sites such as EzineArticles.com is another free way to market your opportunity. It will give you good exposure and people will recognize you from your articles. Its an income producing activity that will take time to pay dividends however eventually it will pay.

Flyers, which are actually business cards, are another means of marketing. You’ll want to have some simple eye catching phrase on the card as well as contact information: an example might read; This card could be worth $100,000 in the next 12 months, for more information call 1 800 123 4567. You’ll want to find a busy parking lot like a mall or a large office complex where you can put out 500 to 1,000 cards at a time. Stick the cards on the driver side door between the window and rubber just above the door handle where it will be seen as the driver gets in the car. You’ll want to have an 800 service with a recorded message to capture contact information, and so that the card can’t be traced directly back to you. You’ll also want to keep an eye out for security, some guards take canvassing very seriously. You’ll get a 1 to 2% response, so put out plenty of cards. The best times to consider putting out flyers is around busy holidays at the malls and on Friday afternoons or on the Tuesday following a Monday holiday at the office complexes.

Next are what are referred to as “Bandit” signs. These are the plastic corrugated signs on metal H stands, you may have seen a “For Rent” or “Open House” sign like these. These can be a lot of fun to place and you can very easily get a huge response. The thing to remember is that you’ll want to find a thoroughfare which is very busy and an intersection which has a lengthy backup. This gives people more of an opportunity to see the sign and write down the website or phone number listed. You can find these for less than $2.00 each and in the right spot can give you a tremendous response.

Newspapers is a great way to reach a lot of people with a little money. You don’t need to go to a huge market to get a reasonable result, you’ll want to stick with the papers which have a lower circulation and find an area where you feel comfortable marketing. Remember what I said earlier, who are your prospects? Go after those people, don’t just randomly select a newspaper based on low cost advertising. Better to spend no money and wait than to keep spending little bits and pieces of money in the wrong places.

Magazines are even more effective than newspapers, although there is a longer lag time. If you call a newspaper to place a classified ad, chances are you can get one in within three days. If you call a magazine its generally 30 to 45 days, big difference if you are in a hurry to get started. At the other en of the spectrum is the fact that magazines have a much longer “shelf life” than newspapers. Its not unheard of for someone to pick up a magazine in a doctor’s or dentist’s office that is six months old and call you up about your opportunity.

It does not matter which home business opportunity you are marketing, eventually you will want to have a website. You can design your own site through GoDaddy or other similar sites or you can have it designed by a professional. Again if you have time you might want to design your own site, the folks at GoDaddy are very helpful and its easier than you might think. If you don’t believe your up for the challenge or you think you want a more professional looking site then find a professional who is familiar with your opportunity.

You might want to start a Pay Per Click marketing campaign on the internet. You’ll want to do your research before you begin. I’ve heard of people investing as little as $20.00 per day and only running their campaign for six or eight hours on specific days and I’ve also heard of people who have put $500.00 into a campaign only to see it gone in less than three days with little or no results. Do your homework before you start this one.

Before you start any of these marketing campaigns consider your budget and your time. Also, think about how to approach your marketing as a “campaign”. You’ll want to have two or three different activities going all of the time. Don’t put all of your marketing time or dollars into one basket.

Thanks Much, and until next time, MAKE EVERY DAY A PROSPEROUS DAY!

Email Marketing Tips – Five Email Marketing Tips to Super-Charge Your Business

Wikipedia defines email marketing as ‘…a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience’.

And if you’ve been online for any length of time (even a few months!) you’ll know that email marketing has become one of the fastest growing business strategies because of its ability to make use of automating software (autoresponder) to manage and build a relationship with your subscribers.

If you’re just starting to learn about email marketing and build your list here’s our ‘Five Top Email Marketing Tips’ for your business:

1. Slow down pony!

Yes I know you want results and I know you’re keen to share your business with your new subscriber but if you try to rush things with your subscribers you risk turning them off completely. You absolutely have to build trust and you do that through giving your subscribers fantastic content. Think about the lists you yourself have signed up for. Do you always open emails from a particular person before others? Think about why that is – odds are it’s because you know that person always provides you with something of value. There isn’t an exact formula for free content versus ‘sales’ content but I like to stick to roughly 3:1. So for every 3 emails of free content I would send one ‘sales’ content email.

2. Ask for the sale

So you’ve given great free content but now you want your list to take action and buy something. Here’s not the time to be shy – be very specific about what you want your list to do e.g.: ‘Click here for the latest report’ or ‘Visit http://www.YourSite.com Now’

3. Don’t sweat the small stuff

Don’t make decision from small amounts of data. When you first start out you won’t have too much data to go on and it’s tempting to take that small sample of data and make decisions about whether or not a particular email subject, body copy etc has been successful.

Always allow your campaigns to gather enough data before you make a decision as to whether they have been effective.

4. Click, click, click

You want your list to be responsive to i.e.: click on, the links that you include in your emails. It doesn’t just happen randomly. By including some kind of link in every email you send out you are getting your list into the habit of clicking.

It can be a link to something you want them to buy or just a great blog you’ve read lately or a piece of free software that you use all the time in your own business.

5. Test, test, test

Testing your emails is an important part of email marketing. Successful marketers are always testing what is working and what’s not. You name it, they test it – ads, landing pages, headlines, opt in forms, subject lines, background colours, fonts etc. Testing one thing against another (sometimes called A/B testing) allows you to continually improve on your last performance in small increments.

When it comes to your email marketing, testing couldn’t be easier because most or it can be handled through your autoresponder software.

Email marketing is here to stay and the winners in the game will be those who know how to balance content and sales.

Follow these email marketing tips and start building a relationship with your list today!