The Power of List Building for Internet Marketing

The number one way for new users to make money on the internet involves email marketing. There are many different programs or schemes you can implement to create an income stream from the web. Affiliate marketing, direct sales and advertising are the three basic models that most people are trying to leverage into a paycheck. One thing you need to make any of these work is people or in internet lingo traffic to your site and links. While search engine optimization and link building are important tools of the trade the most important thing you can have in marketing is a list. A network-marketing list consists of contacts, at least name and email address for each person. You may have seen advertisements offering to sell you this type of list for your business. The key however is to build a targeted hotlist of potential customers. Here are a few tips to help you do just that.Find a TargetConsider carefully who your target audience will be. Look at the products or services you plan to offer and begin matching it to the people who are going to want what you have. Too often commercially compiled lists are merely a compilation of people who have purchased something on the internet recently. For all you know they were purchasing fencing equipment, while your network marketing plan is focused on computer parts. This type of list is only going to provide you limited results at best.Build Your OwnThe best network-marketing list you can have is one that you have compiled yourself based upon common interests. You want people interested in your topic over just generic traffic. There are ways to further tweak the list building process where you find the highly targeted traffic that is ready to purchase, but that is a bit more advanced.FreebiesProbably one of the best list building tools you have at your disposal are freebies. People love getting something for nothing and in turn, you build a potentially profitable targeted list. Of course, this means your freebie needs to be something associated with your product. It will do you little good to give away a free dog training guide if you are selling or promoting weight loss products. Compile your own eBook or set up an e-training course and offer it free on your site, all customers need to do is enter their email address!CautionNever use underhanded techniques to build your lists. You should always strive to first give quality before asking for a purchase. Provide people with good information or service in your free offerings before you send them links to an affiliate program or banner. If your offerings are spammy or always advertisements you will quickly find your list dwindling as people opt out.Another common mistake network marketers make with a good list is to overuse it. It is tempting to throw every offer you can think of to your list, the lure of quick easy money is difficult to resist. However, you need to look at marketing as a marathon and not a sprint; slow and easy wins the day! Be particular about offers you send to subscribers, they will appreciate it and be more inclined to take the few you do send seriously.ConclusionEmail lists are the backbone of network marketing provided they are compiled and used correctly. Remember to treat your members with respect and offer them solid information or offers. Abuse the list and while you may make a good profit in the short-term, over the long haul you will find yourself continuously re-building the list from scratch.

Using Direct Response Marketing In Your Online Business

What kind of marketing are you doing in your internet business? For most people, when it comes to online marketing, things get extremely complicated. They feel that marketing on internet is harder than calculus, more difficult to understand than Einstein’s Theory of Relativity, and much more tedious than the day job that they currently have.

But you don’t have to spend a lot of time and money putting a successful internet marketing campaign together… all you really need is the right advice and guidance from someone who’s already “been around the block”. The first thing that you should analyze when it comes to promoting your website is the manner in which you’re marketing your website.

Are you using brand advertising? If so, why? I’m willing to bet that the reason you’re reading this article today is because brand advertising isn’t working for you. Instead of using brand advertising, you should use a different form of marketing that is radically different than anything else out there.

What is this “radical” marketing idea? Well it’s simple. It’s called “direct response marketing”. With direct response marketing, whoever visits your website either buys from you (or opt into your email newsletter), or they don’t. So it’s either your website produces good results for you now (right away), or it doesn’t. You don’t have time or money to mess with ineffective strategies.

Brand advertising is incredibly ineffective. Let the big companies who have millions of dollars to spend on advertising do brand advertising. You want to focus on instant results, and direct response marketing. I mean look at the name… “direct response”… doesn’t it suggest that it focuses on methods that you do directly, that either generates a response or it doesn’t?

You ready have to get deep with your online marketing efforts. Luckily on the internet, you can test new web pages and new web layouts, and see which one is working for you right away. In the offline world, you would have to wait months to see if a magazine ad or a direct mail campaign actually made you money.

However on the internet, everything is quick and easy. You will want to test out direct response in your business right away, or else lose a lot of money in the process. There are many direct response strategies that you can use in your online business. But there are so many that I don’t have time to distill here in today’s lesson.

Make sure your website is designed to either generate a sale, or designed to generate a new lead. Have your email autoresponder ready to go if you want to generate a lead, and then start emailing your opt-in subscribers every 3 days. Soon after you have amassed thousands of subscribers, you will start to see sales coming in on a daily basis. And I know this is something that you want.

Be sure to take these direct response marketing tips and use them in your online business today. I assure you that it will be more than worth it.

Good luck with using direct response marketing in your internet business today.

Capturing Network Marketing Success, So That You Control Your Future!

Millions of people around the world are enjoying an unparalleled level of network marketing success because they took advantage of a home based business opportunity. They saw a better way for creating the life they wanted to live other than their J-O-B.

The human spirit was never intended to be boxed in. But if you take a good look around the current working situations (Yours or anyone else’s) that is exactly what you are going to see.

Take a different look around as you are driving down the street in the middle of the (regular) work day. More and more you are starting to see activities outside of the so called “normal”. Activities that were once only reserved for after work, are now taking place during the typical 9-5 work day. You see people jogging, hitching up their boat or camper to their SUV, walking their dogs or just playing and having fun with their kids. Have you ever wondered to yourself consciously or subconsciously, what these people do for a living? Well, we are seeing more and more of these types of activities due in (large) part to the success of a home based business opportunity.

More and more people have come to the realization that the only way that they are ever going to get ahead in this world is to take advantage of a home based business opportunity and not working the typical J-O-B. For too long they have witnessed, that the rules, written by corporate America were not written in their best interest. For too long the agenda mandated by their employers of getting up at X O’clock, getting ready, fighting traffic and having to tolerate inter-office politics has dictated their entire lives.

Right now the home based business opportunity culture is booming. Network marketing success has never been greater. Annual sales in direct selling exceeds $114 Billion Dollars world wide! In 2009 alone, more than 16 million people took advantage of a home based business opportunity. Yet despite it’s explosive growth less than 1% of the worlds population is involved in direct selling. If you are reading this and you are a “glass is half full” individual then that also means that there must be an awful lot of untapped network marketing leads available!

The time for action is now. This is a time when you and I can effect a massive economic change. The home based business opportunity community is growing more and more popular by the day. Discerning entrepreneurs who institute automated systems can bring prosperity to thousands of potential network marketing leads by taking advantage of technology, popularity and the legitimate statistics of network marketing success.

If you don’t believe that there are millions of untapped network marketing leads out there, then how about what Fortune Magazine had to say? “Forget the paycheck; your W-2 days are over. It’s a 1099 world now”. Enterprising individuals who recognize these trends will tap into even greater network marketing success riding the coat tails of the new and emerging industries within the home based business opportunity population.

Best selling author and distinguished economist Paul Zane Pilzer predicts over 10 million new millionaires will be created in the next decade! That is more than double the previous 10 years. Pilzer specifically states that many of these new millionaires will be a result of the direct selling industry. That means network marketing leads for any home based business opportunity is going to be available in unprecedented numbers.

Look at the facts, no job is secure. (20 years, a gold watch and retirement are out). Technology provides systems for network marketing lead generation, training, follow up and follow through. The desire to take control of one’s future is prevalent in our society today. No more bowing to the old pressure of being told what to do, how to do it and when to do it by, OR ELSE!

So the word is out. Network marketing leads are out there in great numbers, they are out there looking for a home based business opportunity, and they are looking for their freedom.