Maximize Your Marketing Efforts With the “2-Step” Free Offer Method

Advertising is hard enough, but trying to close a sale in a short ad is very ineffective. This is why you should offer something for free in your ad, and then follow-up on your prospects later for the sale.You can generate a lead, and market directly to this customer over and over again until they purchase your product. This is a very effective way of marketing your products especially if you don’t have a lot of money to invest in advertising.When mentioning your free offer in your ad, you want to give them an offer that they can’t refuse. Your prospects are looking for something that can help them achieve a particular goal or solve a certain problem. So it’s best to create a free report or free sample of your product that you can give to them to try out.For example, if you’re a real estate agent, you could offer a free report on great tips someone should know before buying their first home. If you’re a doctor, you could offer a free report on how to improve your overall health all by yourself. If you’re a baker, you could offer a free sample of bread or a cupcake. The ideas are limitless and you want to make your free offer in-tune with your business.The free report method is great because you give yourself the opportunity to follow-up on a prospect multiple times before they make their purchasing decision. And when they make that decision, you’ll be first in their mind because you consistently followed-up on them and offered them great information.The free report method is also called the “2-step” method. This is a 2-step process because you are first generating a lead, then then second – providing the requested information. This method is more effective than just advertising your products and services because it is easier to generate a lead than it is to sell a product. You don’t have to persuade anyone to buy anything.When advertising, you always want to get the contact information from your prospects so you can follow-up on them in the future. To get the most from your 2-step process, you have to keep it simple.The purpose of the 2-step method is to generate a huge number of leads that you will market to with your follow-up information. But in order to get this huge number of leads, you first have to sell them on responding to your ad. You can do this with these 3 simple tips:1) Have a logical reason for responding to your ad2) Have multiple ways to respond3) Including what’s in it for them when they respond to your adIf you can include a logical reason for responding to your ad, then your conversion rate will skyrocket big time. Having multiple means of responding is important because not everyone wants to respond by phone. So include mailing, fax, or even your website address if you have one. And finally, including what’s in it for them when they respond.All prospects want to know “what’s in it for me” – so you have to let them know. This also goes back to the first point above for having a logical reason to respond – so don’t skimp on this step.This is how you should be acquiring your leads when you advertise. And it’s easy to track your results. If you get a lot of leads, you can roll out with this 2-step campaign over and over again, bringing you endless profits in the future. Be sure to start implementing this proven way of advertising right now.