Make Money in a Home Business – Some Free Marketing Tips

In “Make money in a home business, what to consider before you invest” which was my last article, I went through many aspects to consider before you make your final decision to buy into a home business opportunity. Now, you have made the decision and found the program for you and you want to know where to start. The best advice I can give you is to just get started. Start today with income producing activities. Don’t put it off until tomorrow, or until you know more about your business, or until your sponsor helps, or until, or until, or until. Because there can always be another until, so let’s just get started.

Something you’ll want to consider before you begin your marketing campaign is this: Who are you gong after? I’ve known many marketers who just start marketing without any concern about who they are marketing to, who they are actually looking for. If you feel that your offer or opportunity is really tremendous for stay at home moms, you probably don’t want to market in sports related magazines. Who is your target market?

One key to being successful is to understand all of the many ways you have to market your opportunity. One of the first questions to ask yourself is: which do you have more of, time or money? If you have a lot of time and very little money for your marketing efforts then you want to evaluate the no cost or low cost alternatives and work with those. If you have some money to allocate to marketing and perhaps you’re already working full time so you have very little time, then you’ll want to find some cost effective methods of marketing which will not take much time to implement.

Personal Contact Marketing is one of the lowest cost methods available. You simply listen to what the people around you are saying. When you hear people saying they are upset about their commute, time away from family, being unappreciated or anything job related, simply hand them a business card, tell them you think you can help them out, and ask them to give you a call or direct them to your website. Walk away, and wait for a response. Don’t chase them, see what they do. The next time you run into them remind them that you have not heard from them and find out if they still have your card. If they do, wait to hear from them, they may have been unusually busy and not had time to contact you. If they don’t have your card, ask them if they are seriously considering doing something or just being polite. This gives them an out if they want it.

Free internet advertising is also very effective. There are two dozen or more free classified sites on the web, simply Google it and you’ll find most of them. Be certain to follow the site’s guidelines, if you choose to abuse any of the sites you run the risk of being bounced from the site forever, no need to do that.

Writing and submitting articles to sites such as EzineArticles.com is another free way to market your opportunity. It will give you good exposure and people will recognize you from your articles. Its an income producing activity that will take time to pay dividends however eventually it will pay.

Flyers, which are actually business cards, are another means of marketing. You’ll want to have some simple eye catching phrase on the card as well as contact information: an example might read; This card could be worth $100,000 in the next 12 months, for more information call 1 800 123 4567. You’ll want to find a busy parking lot like a mall or a large office complex where you can put out 500 to 1,000 cards at a time. Stick the cards on the driver side door between the window and rubber just above the door handle where it will be seen as the driver gets in the car. You’ll want to have an 800 service with a recorded message to capture contact information, and so that the card can’t be traced directly back to you. You’ll also want to keep an eye out for security, some guards take canvassing very seriously. You’ll get a 1 to 2% response, so put out plenty of cards. The best times to consider putting out flyers is around busy holidays at the malls and on Friday afternoons or on the Tuesday following a Monday holiday at the office complexes.

Next are what are referred to as “Bandit” signs. These are the plastic corrugated signs on metal H stands, you may have seen a “For Rent” or “Open House” sign like these. These can be a lot of fun to place and you can very easily get a huge response. The thing to remember is that you’ll want to find a thoroughfare which is very busy and an intersection which has a lengthy backup. This gives people more of an opportunity to see the sign and write down the website or phone number listed. You can find these for less than $2.00 each and in the right spot can give you a tremendous response.

Newspapers is a great way to reach a lot of people with a little money. You don’t need to go to a huge market to get a reasonable result, you’ll want to stick with the papers which have a lower circulation and find an area where you feel comfortable marketing. Remember what I said earlier, who are your prospects? Go after those people, don’t just randomly select a newspaper based on low cost advertising. Better to spend no money and wait than to keep spending little bits and pieces of money in the wrong places.

Magazines are even more effective than newspapers, although there is a longer lag time. If you call a newspaper to place a classified ad, chances are you can get one in within three days. If you call a magazine its generally 30 to 45 days, big difference if you are in a hurry to get started. At the other en of the spectrum is the fact that magazines have a much longer “shelf life” than newspapers. Its not unheard of for someone to pick up a magazine in a doctor’s or dentist’s office that is six months old and call you up about your opportunity.

It does not matter which home business opportunity you are marketing, eventually you will want to have a website. You can design your own site through GoDaddy or other similar sites or you can have it designed by a professional. Again if you have time you might want to design your own site, the folks at GoDaddy are very helpful and its easier than you might think. If you don’t believe your up for the challenge or you think you want a more professional looking site then find a professional who is familiar with your opportunity.

You might want to start a Pay Per Click marketing campaign on the internet. You’ll want to do your research before you begin. I’ve heard of people investing as little as $20.00 per day and only running their campaign for six or eight hours on specific days and I’ve also heard of people who have put $500.00 into a campaign only to see it gone in less than three days with little or no results. Do your homework before you start this one.

Before you start any of these marketing campaigns consider your budget and your time. Also, think about how to approach your marketing as a “campaign”. You’ll want to have two or three different activities going all of the time. Don’t put all of your marketing time or dollars into one basket.

Thanks Much, and until next time, MAKE EVERY DAY A PROSPEROUS DAY!

MLM Marketing – The Thought Process of Your Website Visitors

I still recall my first direct mail letter. I rewrote it countless times until each word was just right. Every word was just as I wanted it to be. I clearly defined the benefits to the reader, the offer was powerful and the call to action straightforward.

But once the letter mailed, all I could do was wait. And I kept waiting. But nothing happened. We didn’t get one response. We didn’t even get a single complaint from the letter…and if no one complains, you know you’re in trouble.

Finally, after waiting a few more days, I went to see the agency’s owner and revealed my catastrophe. I told him what we were trying to achieve with the letter, how the campaign evolved, our offer–even how I had double-checked every word but still failed to get a single response.
The boss had only one response, “Check the mailing lists.”

I had anticipated this and had already put together a report on the mailing lists we were testing. But as I began to go through the long list, he said, “That’s now what I mean. Check to see what we actually mailed.”

It only took a brief meeting with the IT and production groups to discover that the wrong lists were mailed. The fact is, we couldn’t have mailed names more inappropriate for this appeal if we had tried.

From this, I learned two things.

First, just because you give the proper instructions doesn’t mean that things will turn out the way you intended. Mistakes happen.

Second, it made me realize that all those marketers who argue whether or not the mailing list is twice as important, or 300% more important, or even 600% more important than the offer, copy or format are just wasting good air.

In real life, the mailing list isn’t two times, three times or six times more important than the mailing’s other components–it’s infinitely more important.

Without good list selection, even the world’s all-time greatest mailing package isn’t going to work. You’re not going to sell lawnmowers to apartment dwellers regardless of how good the mailing might be.

Good list selection–and understanding the reasoning behind the lists’ selection–is integral to the success of a direct mail copywriter.

And we can either allow the list broker do their thing and hope for the best, or we can become familiar with the lists being selected and develop an understanding of why they were selected.

Successful copywriters take time to understand which mailing lists work and which don’t. They study the available demographic and behavioral data, ask to be added to the broker’s new list announcements, and they read the trade magazines to learn about new lists and segmentation techniques.

The copywriter doesn’t need to be a list expert but he or she does need to have an understanding of the list selection process.

Yet when we work as freelance copywriters, we are seldom encouraged to become involved with the list selection process. Clients often want us to write copy and nothing else.

However, we can ask questions and use the responses to gain a better understanding of the audience we’re writing. For example, here are a few of the questions I ask:

What can you tell me about your typical buyer? What information do you have on their income, age and sex? What do you know about their interests and behavior?
What are your top five mailing lists?
In the past, which list segments have performed poorly?
Have the people we’re mailing received your offer before? If so, when did you last mail to them?
What market data do you have on file–past purchases/contributions, items purchased, dates of the transactions, income, sex, age?
I’ll also request samples of the three most recent acquisition controls-and the packages they tested against-to see how past appeals talked to their readers and how the message evolved over the progression of packages.

Then, once I’ve identified common traits of winning-and losing-packages, I can combine the findings with what I know about the people that will be receiving the mailing. This allows me to do a much better job of persuading the recipients to take action.

A lot has changed since I wrote my first direct mail package yet one thing remains the same. Of all the things a copywriter needs to succeed, nothing is more important than good list selection and knowledge of the people to whom you’re writing.

Benefits Using of Custom Bath Bomb Packaging

Bath bombs are a high demanding bath product. Due to the essential oils in it, they can give a smoothness to the skin and sweet fragrance. People like to use it to feel relaxed in the tub. This delicate and most demanding product needs high-quality packaging that can not just keep them safe and retain their fragrance but also can grab the customers’ attention to your colorful bath bombs. Display Boxes for Bath Bombs can enhance the value of your product and make it prominent among other products on the shelf.

There are incredible benefits of using custom bath bomb display boxes. These are the best tool to present your product in the trade market. Show off your branded bath bombs in these boxes can increase your sale in no time. These boxes are not just used to show off the product but also protect them from damage. These boxes can save them from deterioration and crumbling.

Protect the Product with Styles
Mostly bath bomb comes in round ball shape form so, they can roll in the boxes, and it’s hard to keep them at their place. It will increase their chances of damage. So, in this situation, CBD Bath Bomb Boxes are the best option. As their raised walls and insertion used in it can keep them safe from rolling in the box. In this way, you can showcase your product and protect it at the same time. As these display boxes have a strong base, and there is no fear of slipping them from the counter and the retailer shelves.

To design these boxes, you should use sturdy material that can leave a good impression on the customer. We are offering high-quality cardboard and corrugated material. That can be used for every kind of printing and is also safe for the community. To protect them from dust and other harmful environmental factors you can wrap them in Kraft paper. And this extra protection and amazing style of presenting will force the customers to buy your product.

Grab Your Customers with Appealing Designing
You can grab more customers’ attention by making your boxes luxurious. It also provides you the opportunity to print product ingredients and specifications on the walls of the boxes. These Bath bomb display boxes have raised walls and enough space to print the important things on them. It will give a professional look to your product packaging, and people take your brand trust. You can educate your customers about the product’s fragrance and ingredients.

These features can help you to attract your target audience and help to make the sale. You can place these boxes on the cash counter, and it will give extra benefits. After seeing these appealing bath bombs on the cash counter may change the mind of the customer and force them to buy them. Moreover, these boxes can be designed in window die-cut style with a PVC on them. It will allow the customers to see the colorful bath bomb without touching it. This cool feature will urge the customers to buy the amazing product.

Advertise Your Brand
Packaging is a cheap way to advertise the brand just in a short time. You can advertise your brand by printing your brand name or logo on the walls of the Display Boxes for Bath Bombs, as these boxes have extra space to print anything on their raised walls. In this brand-conscious society, people check the brand name before buying the product. If you are launching a new brand, then it is the best option for you to introduce your brand to the market. Using a logo on these boxes can attract people easily. As these boxes can be placed on the cash counter and every customer who entered the store will definitely come to the cash counter and there, he will see them.

Why BoxesMe
These Display Boxes for Bath Bombs can give a fascinating appearance to the retailer’s shelve. For bulk custom display boxes, you can contact us. Because at Boxes Me, you can get Bath bomb display boxes with all the amazing features mentioned above. We put our valued clients in the driving seat, we just help you to give a shape to your ideas. You can get these boxes exactly according to your desire. We are offering an unbeatable variety of designs, printing techniques (2D, 3D, digital, offset, and screen printing), amazing colors scheme (applying by using PMS and CMYK color techniques), material selection, and finishing possibilities. You are free to choose from the unlimited variety that we are offering according to your choice. We are also providing free mock-up samples to save the time and money of our clients. Furthermore, here you can get the free shipping facility. You do not need to pay a single penny for the shipping. Just call us and get your desired boxes in any size you want with your desired material.