MLM Marketing – The Thought Process of Your Website Visitors

Obviously one of the keys to being successful in our industry lies in your MLM Marketing.

That’s why we spend so much time going over different tactics and strategies to make our marketing as good as it can possibly be.

One of the best things that you can ever do for your marketing is take some time to do some analysis of your target market. That’s vital and so we need to make sure we’ve got a good idea of who they are.

But one aspect of that, that people often forget to take into account…especially for online marketers… is to get into the mindset of your website visitors. You can’t cater to your visitors if you don’t know what they’re wants, needs, and thought process is.

If you do know these things, you can speak directly to them and your MLM marketing can go much further and be much more effective.

Getting Into Your Website Visitors Head with Your MLM Marketing

When you write web copy for your visitors, and ultimately hitting them with your marketing plan, the first thing that you have to take into account is where there mind is at. This means that you have to set your flow up so that you’re much more able to do this without having to guess.

#1) Where Is the Visitor Coming From

Most people when doing MLM marketing are using a few different tactics. Some are using article marketing, social marketing, blogging, SEO, etc.

The way you set up your marketing to be most effective is to have the flow set up that you talk to each visitor separately. For instance, if someone is coming to your website from an article that you’ve written and placed at let’s say Ezinearticles.com then you know that this person is in a certain frame of mind.

If the article is about online lead generation, the last thing that you want to do is to send, via the resource box, to a page about belly to belly marketing. Now they very well may be into that as well, but right now they’re into finding out about online lead generation. So send them to a page about that.

Always make the content relevant to where the person is coming from.

#2 Make it Clear What the Page is About Right Away

One thing that people do with marketing online that’s wrong, and MLM marketing is no exception is they often confuse their readers. They’re not crystal clear about anything, and when you’re not clear with your marketing, then you lose a visitor lightning fast.

The first thought that’s it you readers mind when they hit your page is “what is this page about”, and “am I on the right page”, and then “Is this page going to help me get to my intended goal?”

You need to answer these questions lightning fast, or your visitor will again leave lightning fast.

This is where title tags, and headlines come into play. Your title tag is the little area on top of the website. People actually do read that, (as well as the search engines) so you should always put a good title of exactly what the page is about.

More importantly though is your headline. You need to state boldly what your page is about in the headline, and then in the same headline answer the last question about whether or not your page will get your visitor closer to their intended goal. This is the benefit part of the headline which tells your reader what they’re going to get out of reading your headline.

For instance the headline for this blogpost is:

MLM Marketing – The Thought Process of Your Website Visitors…

The first 2 words tell what the blog post is about in general, “MLM Marketing”. So if the reader is in MLM or looking to get into MLM, they know right away that that’s what this article is going to talk about.

It then goes on to go into more detail “Understanding the thought process of your website visitor”. This let’s the reader know what specific thing I’ll be talking about in this article. They can then decide right then and there whether this article is relevant for them or not. Hopefully it is.

And then I hit them with the promise, or the benefit which is “Getting Them to Do What You Want Them to Do”. Now ultimately in MLM the idea is to get someone to join your business. First step is first of course, you have to get them to become a lead. But with that last bit of the headline, I let the reader know that the benefit of the article is that they’ll be able to move their readers along in the direction they want them to go.

#3) Keep Their Attention on the Page…

Web visitors are wacky folks. You can pretty much figure that as soon as someone gets online, they’re stricken with Attention Deficit Disorder. The reason is that there are so many things to try and grab their attention from you.

So with you MLM marketing, you have to always be constantly pulling them back into your content. This means using things like subheads (especially for the skimmers), using bold fonts occasionally, underlining, italics, pictures (arrows work great but don’t overdo it), video, etc.

However, don’t go overboard. Don’t make your marketing strategy look like a circus or people will run like the wind. Just be subtle. It’s like tapping them on the shoulder, not screaming in their face.

Your Marketing Must Be Kept Streamline and Relevant

The bottom line with your MLM marketing is that it simply must be consistently relevant to what the person is online for. If they’re at your site, then there’s something that must have attracted them there.

The best thing that you can do is to make it as easy as possible to figure out what your site is about, and whether or not the material is for them.

Your MLM marketing might not be for everyone. Some people will pull away, but those who stay will be much stronger visitors who will more likely turn into leads, because you’re speaking directly to them.

A Review of IMMACC – Internet Marketing Mentoring and Coaching Center

The Internet Marketing Mentoring and Coaching Center, known as IMMACC, was founded by seasoned entrepreneur and marketing expert, Gerald Van Yerxa, the owner of ConAsia Global Internet. As the former owner of a well-known advertising agency and a chain of highly successful radio stations in Western Canada, and a former member of the Canadian Association of Broadcasters, Van Yerxa has incorporated his years of brick and mortar marketing experience into his internet mentoring and coaching program.

IMMACC’s vision is to empower individuals and businesses by offering them internet marketing education, mentoring and coaching that will enable them to master the techniques necessary to become successful internet marketers.

The core product is a powerful lifetime membership to a mentoring program that offers a complete state of the art internet marketing mentoring and coaching system with access to archived teaching and training videos as well as live mentoring and coaching sessions.

The highly successful online marketing and mentoring program was launched in January of 2008 as Big Ticket To Wealth, directing its energy toward providing an income opportunity for individuals who had a desire to make money online by developing their own internet marketing business.

Today, with an emphasis on teaching and training individuals how to effectively market virtually any product or service online, IMMACC is attracting online and offline business owners who want to enhance their online presence, as well as those looking to start up a new internet business.

Currently, the company has over 700 hours of archived training and education, three live mentoring sessions each week and a library of resources designed to equip its members with the means necessary to create successful and profitable businesses.

The training and education available to the members is continually updated and kept current with the changes and fluctuations within the internet marketing arena.

IMMACC identifies teamwork as a critical factor in the success of its program. Not only do members have direct access to a personal mentor, but the Coaching Center also provides access to the synergy that results from the sharing of knowledge and experience among the entire IMMACC team.

In addition to the mentoring and education, IMMACC offers a lucrative and powerful direct sales opportunity. Included in the cost of membership are the exclusive international affiliate rights to market the mentoring and training program. With every sale of the program generating a minimum $1,000 commission for the affiliate, this presents a very affordable (attractive) way for an entrepreneur to earn income while learning how to become a successful internet marketer.

Direct Response Marketing And How To Apply It To Your Business

You probably spend a lot of time trying to market your business only to realize that sales are slowly dripping in, and that your back is against the wall. If you want to make more money, you have to do things that are a big unconventional. Now when I say “unconventional,” I don’t mean anything illegal. I’m just talking about a brand new way to market your business that you’ve probably never heard of before.So what is this “new” technique that I would like to introduce to you? This technique and form of marketing is called “direct response marketing.” With direct response, your sole objective is to create an ad, and have it work immediately, or have it not work at all. Trust me, direct response is the way to go.The next time you run an ad, ask yourself, “Would I respond to this kind of ad?” You want to ask yourself this question because essentially it could be the difference between having an ad that works, and having an ad that only wastes money for you. So the choice between this option and any kind of advertising should be simple.For one, you should direct response marketing over all forms of marketing. This includes brand building, cold calling, and a few other techniques that are so ineffective that I won’t even list them in this article. To make your advertising work, you have to do a few things that will cause people to respond.The first thing that you can do is to start marketing to your existing customers. These people are a gold mine for you. Instead of trying to find new leads and prospects to sell to, spend your time on the people who know you and like you the best. Your current customers will spend a lot of money with you if you treat them right and start marketing your products and services to these people.You want to focus on getting new customers also, which is why you want to put your marketing campaigns on autopilot. Heck, you can even hire someone to run the campaign for you. This would certainly free up a lot of your time and energies, and will be able to focus more of your time on marketing your business.Marketing is something that should be looked upon as something that is long lasting, and should be doing something on a daily basis. This way you can stay on top of the marketplace, see what’s changing, and learn how to adapt to the internet as it changes on a daily basis.If you’re not seeing your sales and leads growing on a daily basis, then it’s time to change something. Sometimes change is good, and when it comes to revamping a marketing strategy because it’s not working, sometimes you have to do this also. Besides… isn’t the whole reason you’re in business is to make a profit? So keep that in mind.Focus on getting your business right and the rest will follow. Hopefully you’ll use these tips to improve your sales and profits today.